Ads placed for the animated film had an estimated media value of $6.17 million through Sunday, for 1,231 national ad airings across 43 networks. Behind it in second place: Twentieth Century Fox’s “Independence Day: Resurgence,” which saw 1,872 national ad airings across 51 networks, with an estimated media value of $5.87 million.
TV ad placements for Warner Bros.’ “Central Intelligence” (EMV: $5.71 million), STX Entertainment’s “Free State of Jones” ($5.51 million) and Walt Disney Pictures’ “The BFG” ($5.19 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 06/13/2016 and 06/19/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
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