In this week’s edition of the Variety Movie Commercial Tracker, powered byiSpot.tv, Universal Pictures claims the top spot in TV ad spending with “The Secret Life of Pets.”
Ads placed for the animated film had an estimated media value of $6.17 million through Sunday, for 1,231 national ad airings across 43 networks. Behind it in second place: Twentieth Century Fox’s “Independence Day: Resurgence,” which saw 1,872 national ad airings across 51 networks, with an estimated media value of $5.87 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 06/13/2016 and 06/19/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
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In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, DreamWorks Animation claims the top spot in spending for the second week in a row with “How to Train Your Dragon: The Hidden World.” Ads placed for the fantasy film had an estimated media value [...]
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