‘The Secret Life of Pets’ Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures claims the top spot in TV ad spending with “The Secret Life of Pets.”

Ads placed for the animated film had an estimated media value of $6.17 million through Sunday, for 1,231 national ad airings across 43 networks. Behind it in second place: Twentieth Century Fox’s “Independence Day: Resurgence,” which saw 1,872 national ad airings across 51 networks, with an estimated media value of $5.87 million.

TV ad placements for Warner Bros.’ “Central Intelligence” (EMV: $5.71 million), STX Entertainment’s “Free State of Jones” ($5.51 million) and Walt Disney Pictures’ “The BFG” ($5.19 million) round out the chart.


Top Movie Commercials by Weekly TV Spend

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$6.17M – The Secret Life of Pets

The Secret Life of Pets
Online Activity: 0.34% within the movie category*
National Airings: 1,231
Networks: 43
Most Spend On: ABC, Nick
Creative Versions: 26
Est. Lifetime TV Spend: $19.85M
Studio: Universal Pictures
Started Airing: 11/26/15

$5.87M – Independence Day: Resurgence

Independence Day: Resurgence
Online Activity: 3.55% within the movie category*
National Airings: 1,872
Networks: 51
Most Spend On: ABC, NBC
Creative Versions: 20
Est. Lifetime TV Spend: $24.74M
Studio: Twentieth Century Fox
Started Airing: 12/13/15

$5.71M – Central Intelligence

Central Intelligence
Online Activity: 0.10% within the movie category*
National Airings: 1,257
Networks: 35
Most Spend On: ABC, CBS
Creative Versions: 31
Est. Lifetime TV Spend: $21.54M
Studio: Warner Bros.
Started Airing: 04/10/16

$5.51M – Free State of Jones

Free State of Jones
Online Activity: 0.04% within the movie category*
National Airings: 1,200
Networks: 30
Most Spend On: ABC, FOX
Creative Versions: 11
Est. Lifetime TV Spend: $16.64M
Studio: STX Entertainment
Started Airing: 05/18/16

$5.19M – The BFG

Online Activity: 0.22% within the movie category*
National Airings: 594
Networks: 26
Most Spend On: ABC, Nick
Creative Versions: 21
Est. Lifetime TV Spend: $14.79M
Studio: Walt Disney Pictures
Started Airing: 05/17/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 06/13/2016 and 06/19/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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