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‘The Secret Life of Pets’ Again Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures claims the top spot in TV ad spending for the second week in a row with “The Secret Life of Pets.”

Ads placed for the animated film had an estimated media value of $7.02 million through Sunday for 2,024 national ad airings across 52 networks. Behind it in second place: Columbia Pictures’ “Ghostbusters,” which saw 687 national ad airings across 30 networks, with an estimated media value of $5.04 million.

TV ad placements for Walt Disney Pictures’ “The BFG” (EMV: $4.76 million), Twentieth Century Fox’s “Mike and Dave Need Wedding Dates” ($4.39 million) and Twentieth Century Fox’s “Independence Day: Resurgence” ($4.24 million) round out the chart.


Top Movie Commercials by Weekly TV Spend

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$7.02M – The Secret Life of Pets

The Secret Life of Pets
Online Activity: 0.48% within the movie category*
National Airings: 2,024
Networks: 52
Most Spend On: Nick, NBC
Creative Versions: 29
Est. Lifetime TV Spend: $26.81M
Studio: Universal Pictures
Started Airing: 11/26/15

$5.04M – Ghostbusters

Online Activity: 0.87% within the movie category*
National Airings: 687
Networks: 30
Most Spend On: Nick, ABC
Creative Versions: 10
Est. Lifetime TV Spend: $14.5M
Studio: Columbia Pictures
Started Airing: 03/03/16

$4.76M – The BFG

Online Activity: 0.37% within the movie category*
National Airings: 923
Networks: 33
Most Spend On: NBC, TNT
Creative Versions: 25
Est. Lifetime TV Spend: $19.58M
Studio: Walt Disney Pictures
Started Airing: 05/17/16

$4.39M – Mike and Dave Need Wedding Dates

Mike and Dave Need Wedding Dates
Online Activity: 0.08% within the movie category*
National Airings: 1,134
Networks: 30
Most Spend On: Comedy Central, ESPN
Creative Versions: 14
Est. Lifetime TV Spend: $15.31M
Studio: Twentieth Century Fox
Started Airing: 03/18/16

$4.24M – Independence Day: Resurgence

Independence Day: Resurgence
Online Activity: 3.57% within the movie category*
National Airings: 1,902
Networks: 69
Most Spend On: NBC, CBS
Creative Versions: 17
Est. Lifetime TV Spend: $28.85M
Studio: Twentieth Century Fox
Started Airing: 12/13/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 06/20/2016 and 06/26/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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