‘The Secret Life of Pets’ Again Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures claims the top spot in TV ad spending for the second week in a row with “The Secret Life of Pets.”

Ads placed for the animated film had an estimated media value of $7.02 million through Sunday for 2,024 national ad airings across 52 networks. Behind it in second place: Columbia Pictures’ “Ghostbusters,” which saw 687 national ad airings across 30 networks, with an estimated media value of $5.04 million.

TV ad placements for Walt Disney Pictures’ “The BFG” (EMV: $4.76 million), Twentieth Century Fox’s “Mike and Dave Need Wedding Dates” ($4.39 million) and Twentieth Century Fox’s “Independence Day: Resurgence” ($4.24 million) round out the chart.


Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$7.02M – The Secret Life of Pets

The Secret Life of Pets
Online Activity: 0.48% within the movie category*
National Airings: 2,024
Networks: 52
Most Spend On: Nick, NBC
Creative Versions: 29
Est. Lifetime TV Spend: $26.81M
Studio: Universal Pictures
Started Airing: 11/26/15

$5.04M – Ghostbusters

Online Activity: 0.87% within the movie category*
National Airings: 687
Networks: 30
Most Spend On: Nick, ABC
Creative Versions: 10
Est. Lifetime TV Spend: $14.5M
Studio: Columbia Pictures
Started Airing: 03/03/16

$4.76M – The BFG

Online Activity: 0.37% within the movie category*
National Airings: 923
Networks: 33
Most Spend On: NBC, TNT
Creative Versions: 25
Est. Lifetime TV Spend: $19.58M
Studio: Walt Disney Pictures
Started Airing: 05/17/16

$4.39M – Mike and Dave Need Wedding Dates

Mike and Dave Need Wedding Dates
Online Activity: 0.08% within the movie category*
National Airings: 1,134
Networks: 30
Most Spend On: Comedy Central, ESPN
Creative Versions: 14
Est. Lifetime TV Spend: $15.31M
Studio: Twentieth Century Fox
Started Airing: 03/18/16

$4.24M – Independence Day: Resurgence

Independence Day: Resurgence
Online Activity: 3.57% within the movie category*
National Airings: 1,902
Networks: 69
Most Spend On: NBC, CBS
Creative Versions: 17
Est. Lifetime TV Spend: $28.85M
Studio: Twentieth Century Fox
Started Airing: 12/13/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 06/20/2016 and 06/26/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

Popular on Variety

More News

  • Pawel Pawlikowski, during the ceremony award

    Pawel Pawlikowski on the Power of Making Movies With ‘Barbarians at the Gate’

    Academy Award winner Pawel Pawlikowski says he’s watching “with horror” as political developments increasingly divide countries across the globe, and admits that he’s reluctant to take a stab at documenting modern life after the success of his two critically acclaimed period dramas, foreign-language Oscar winner “Ida” and thrice-nominated “Cold War.” “I don’t have a hook [...]

  • Jessica Chastain Lupita Nyongo

    Jessica Chastain, Lupita Nyong'o Spy Thriller '355' Gets 2021 Release Date

    Universal Pictures has dated its spy thriller “355,” starring Jessica Chastain, Lupita Nyong’o, Diane Kruger and Fan Bingbing, for a Jan. 15, 2021, release. Simon Kinberg is set to direct from a script he co-wrote with Theresa Rebeck. The movie follows a group of spies from international agencies around the world. These women must bond [...]

  • Wanda Sykes, Mike Epps to Star

    Wanda Sykes, Mike Epps to Star in Multi-Camera Comedy Series for Netflix

    Wanda Sykes and Mike Epps are headed to Netflix. The streamer has ordered a multi-camera comedy series starring the two comedians titled “The Upshaws.” The series centers on a working-class Africian American family in Indiana struggling to make it work and make it right without the blueprints to do it. Sykes will executive produce and [...]

  • Florenc Papas on Road Movies, Ancient

    ‘Open Door’ Helmer on Road Movies, Ancient Traditions, Social Pretensions

    Albanian director Florenc Papas, an alumnus of the Sarajevo Talents program, is in competition at the Sarajevo Film Festival with his feature film debut, “Open Door.” The road movie follows two sisters, Rudina and the pregnant and unmarried Elma, who embarks on a journey to visit their strict and traditional father in the remote mountain [...]

  • Vader Streams Shuts Down

    Vader Streams Shut Down by Hollywood Studios

    A coalition of Hollywood studios and streaming companies announced on Tuesday that they have shut down Vader Streams, which was once a popular source of pirated TV content. The service went offline in early May under mysterious circumstances, leading to speculation that the operator had either absconded or been forced out of business. The Alliance [...]

  • Dronningen/Queen of HeartsDirected by MAY EL-TOUKHYNordisk

    'Queen of Hearts,' 'White, White Day' Among Nordic Council Film Prize Contenders

    HAUGESUND, Norway  —  Iceland’s “A White, White Day,” Denmark’s “Queen of Hearts” and Norway’s “Blind Spot” are among the five films that will compete for this year’s Nordic Council Film Prize, a prestigious film award aimed at promoting Nordic co-operation and environmental initiatives. Sweden’s “Reconstructing Utøya” and Finland’s “Aurora” help round out the list, which [...]

  • Søren-Sveistrup

    Netflix Teams With 'The Killing' Creator for Crime Thriller 'The Chestnut Man'

    HAUGESUND, Norway  — Further expanding its Scandinavian footprint, Netflix has announced its second Danish original series, “The Chestnut Man,” a police thriller based on “The Killing” creator Søren Sveistrup’s popular novel. The streaming giant will team with Sveistrup’s SAM Productions, minority owned by Studiocanal, part of Vivendi Canal Plus Group, to deliver this noir-influenced literary [...]

More From Our Brands

Access exclusive content