Ads placed for the Leonardo DiCaprio vehicle had an estimated media value of $4.71 million through Sunday, for 1,405 national ad airings across 39 networks, bringing its lifetime total to $18.3 million. Just behind “The Revenant” in second place: another Twentieth Century Fox movie, “Kung Fu Panda 3,” which saw 934 national ad airings across 38 networks, with an estimated media value of $4.35 million.
TV ad placements for Paramount’s “13 Hours: The Secret Soldiers of Benghazi” (estimated media value: $3.87 million), Universal’s “Ride Along 2” (EMV: $3.84 million) and The Weinstein Company’s “The Hateful Eight” (EMV: $3.5 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 12/28/2015 and 01/03/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.