×

‘The Huntsman’ Tops in TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures claims the top spot in TV ad spending with “The Huntsman: Winter’s War.”

Ads placed for the fantasy adventure movie had an estimated media value of $7.57 million through Sunday, for 773 national ad airings across 32 networks. Just behind it in second place: “The Boss,” also from Universal, which saw 1,273 national ad airings across 41 networks, with an estimated media value of $5.54 million.

TV ad placements for Walt Disney’s “The Jungle Book” ($5.24 million), Warner Bros.’ “Midnight Special” (EMV: $4.13 million) and TriStar’s “Money Monster” ($3.3 million) round out the chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$7.57M – The Huntsman: Winter’s War

The Huntsman: Winter's War
Online Activity: 2.82% within the movie category*
National Airings: 773
Networks: 32
Most Spend On: Lifetime, OXYGEN
Creative Versions: 11
Est. Lifetime TV Spend: $11.79M
Studio: Universal Pictures
Started Airing: 02/11/16

$5.54M – The Boss

The Boss
Online Activity: 1.66% within the movie category*
National Airings: 1,273
Networks: 41
Most Spend On: Comedy Central, USA Network
Creative Versions: 16
Est. Lifetime TV Spend: $15.6M
Studio: Universal Pictures
Started Airing: 02/13/16

$5.24M – The Jungle Book

The Jungle Book
Online Activity: 1.52% within the movie category*
National Airings: 812
Networks: 36
Most Spend On: Disney Channel, Disney XD
Creative Versions: 19
Est. Lifetime TV Spend: $13.25M
Studio: Walt Disney Pictures
Started Airing: 02/21/16

$4.13M – Midnight Special

Midnight Special
Online Activity: 0.55% within the movie category*
National Airings: 496
Networks: 21
Most Spend On: FX, SYFY
Creative Versions: 10
Est. Lifetime TV Spend: $6.68M
Studio: Warner Bros.
Started Airing: 03/21/16

$3.3M – Money Monster

Money Monster
Online Activity: 0.19% within the movie category*
National Airings: 214
Networks: 32
Most Spend On: ESPN, TNT
Creative Versions: 6
Est. Lifetime TV Spend: $4.8M
Studio: TriStar Pictures
Started Airing: 01/17/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 03/28/2016 and 04/03/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

Popular on Variety

More News

  • Kenny Dixon, Drummer for Country Star

    Kenny Dixon, Drummer for Country Star Kane Brown, Dies in Car Accident

    Kane Brown and his fans are mourning the death of the country star’s drummer, Kenny Dixon, in an automobile accident in Tennessee Saturday. “I’m gonna miss you so much man. I’d always come back and jam out with u,” Brown tweeted on Sunday, posting a photo of himself standing on the drum riser grinning at [...]

  • Zoe Kravitz 'Big Little Lies' TV

    Zoe Kravitz to Play Catwoman in 'The Batman'

    “Big Little Lies” star Zoe Kravitz has been tapped to play Catwoman, the antiheroine and sometime love interest of the Caped Crusader, in Matt Reeves’ upcoming “The Batman.” Kravitz will star opposite Robert Pattinson as Batman. Pre-production on the Warner Bros.-DC Comics pic is expected to start this summer. No official start date has been [...]

  • Jason Sudeikis Apple

    Jason Sudeikis Sets Ted Lasso Comedy Series at Apple

    Jason Sudeikis is bringing his Ted Lasso character to Apple’s upcoming streaming service. Variety has learned that Apple TV Plus has given a series order to “Ted Lasso,” on which Sudeikis will star in addition to writing and executive producing. In the series, Sudeikis plays Lasso, an idealistic all-American football coach hired to manage an [...]

  • CENTRAL PARK FIVE

    Netflix and Ava DuVernay Sued by Police Interrogation Firm

    The company behind a controversial police interrogation technique filed a federal lawsuit on Monday against Netflix and director Ava DuVernay, claiming that it was defamed in DuVernay’s miniseries on the Central Park jogger case. John E. Reid and Associates developed the Reid Technique in the late 1940s, and it has continued to offer training materials [...]

  • Noah Oppenheim

    NBCU Has Likely Succession Plan Set at NBC News

    NBC News President Noah Oppenheim has been battling Ronan Farrow in recent and disturbing headlines, but the executive remains the most likely candidate to succeed NBC News and MSNBC Chairman Andy Lack, according to people familiar with the matter. Lack, who has seen NBC News through one of its most tumultuous eras, has a contract [...]

  • Succession Season 2 Roman Gerri

    How 'Succession' Turned Rich-People Problems Into TV's Most Satisfying Drama (Column)

    It was only as the credits rolled on the Season 2 finale of “Succession” that I realized I was standing. At some point during the exhilarating final scene, I’d apparently leapt to my feet, radiating with the thrill of watching the last meticulously placed domino fall. It was startling to understand just how invested I’d [...]

  • '100% Wolf - Legend of the

    '100% Wolf - Legend of the Moonstone' Leads Most Viewed Show at MipJunior

    Animated series “100% Wolf – Legend of the Moonstone” from Germany’s Studio100 Media topped the poll of most-watched shows at MipJunior, the children’s content market in Cannes, which wrapped Sunday. The series follows the adventures of Freddy Lupin, a young werewolf who has been accidentally turned into a poodle, but is determined to prove he’s [...]

More From Our Brands

Access exclusive content