‘The Huntsman’ Tops in TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures claims the top spot in TV ad spending with “The Huntsman: Winter’s War.”

Ads placed for the fantasy adventure movie had an estimated media value of $7.57 million through Sunday, for 773 national ad airings across 32 networks. Just behind it in second place: “The Boss,” also from Universal, which saw 1,273 national ad airings across 41 networks, with an estimated media value of $5.54 million.

TV ad placements for Walt Disney’s “The Jungle Book” ($5.24 million), Warner Bros.’ “Midnight Special” (EMV: $4.13 million) and TriStar’s “Money Monster” ($3.3 million) round out the chart.


Top Movie Commercials by Weekly TV Spend

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$7.57M – The Huntsman: Winter’s War

The Huntsman: Winter's War
Online Activity: 2.82% within the movie category*
National Airings: 773
Networks: 32
Most Spend On: Lifetime, OXYGEN
Creative Versions: 11
Est. Lifetime TV Spend: $11.79M
Studio: Universal Pictures
Started Airing: 02/11/16

$5.54M – The Boss

The Boss
Online Activity: 1.66% within the movie category*
National Airings: 1,273
Networks: 41
Most Spend On: Comedy Central, USA Network
Creative Versions: 16
Est. Lifetime TV Spend: $15.6M
Studio: Universal Pictures
Started Airing: 02/13/16

$5.24M – The Jungle Book

The Jungle Book
Online Activity: 1.52% within the movie category*
National Airings: 812
Networks: 36
Most Spend On: Disney Channel, Disney XD
Creative Versions: 19
Est. Lifetime TV Spend: $13.25M
Studio: Walt Disney Pictures
Started Airing: 02/21/16

$4.13M – Midnight Special

Midnight Special
Online Activity: 0.55% within the movie category*
National Airings: 496
Networks: 21
Most Spend On: FX, SYFY
Creative Versions: 10
Est. Lifetime TV Spend: $6.68M
Studio: Warner Bros.
Started Airing: 03/21/16

$3.3M – Money Monster

Money Monster
Online Activity: 0.19% within the movie category*
National Airings: 214
Networks: 32
Most Spend On: ESPN, TNT
Creative Versions: 6
Est. Lifetime TV Spend: $4.8M
Studio: TriStar Pictures
Started Airing: 01/17/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 03/28/2016 and 04/03/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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