In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures claims the top spot in TV ad spending with “The Huntsman: Winter’s War.”
Ads placed for the fantasy adventure movie had an estimated media value of $7.57 million through Sunday, for 773 national ad airings across 32 networks. Just behind it in second place: “The Boss,” also from Universal, which saw 1,273 national ad airings across 41 networks, with an estimated media value of $5.54 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 03/28/2016 and 04/03/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.