×
You will be redirected back to your article in seconds

The CW’s ‘Containment’ Builds Buzz Off Facebook Live

The CW’s new series “Containment” can’t be contained on digital, making its debut on the Broadcast leaderboard after surfacing in last week’s trending programs.

Ahead of the upcoming premiere, the series hosted a Facebook Live Q&A with star Chris Wood, which generated more than 17,000 likes, shares and comments alongside nearly 260k views, ranking as the series’ most engaging post of all time, with 15,000 more engagements than any other post to date. Overall, the event helped the generate a 1,000% increase in Facebook engagement from last week, while cross-promotion also helped drive a surge in Instagram engagement (+134%).

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Apr 11, 2016 – Sunday Apr 17, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 21,651
2 2 American Idol 9,964
3 4 Empire 4,179
4 3 America’s Got Talent 3,306
5 6 Dancing With The Stars 3,174
6 5 Kitchen Nightmares 2,861
7 7 America’s Funniest Home Videos 2,626
8 9 This Old House 1,477
9 8 The Simpsons 1,135
10 Containment 1,065

Cable/Streaming Monday Apr 11, 2016 – Sunday Apr 17, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 8 Game of Thrones 21,314
2 1 Dance Moms 10,659
3 3 Top Gear 6,119
4 2 Lip Sync Battle 5,747
5 4 Key & Peele 5,366
6 5 Pretty Little Liars 2,475
7 10 Impractical Jokers 2,384
8 6 The Walking Dead 2,022
9 RuPaul’s Drag Race 1,948
10 Love & Hip Hop 1,684

Late Night Monday Apr 11, 2016 – Sunday Apr 17, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 49,017
2 4 Jimmy Kimmel Live! 33,593
3 5 Conan 32,551
4 2 The Late Late Show With James Corden 17,541
5 3 Saturday Night Live 12,735

Trending Monday Apr 11, 2016 – Sunday Apr 17, 2016

PROGRAM RATING(000) % CHANGE
Follow the Leader 63 +3,364%
The Bachelorette 87 +754%
American Grit 212 +613%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

Popular on Variety

More News

  • Chris-Hayes-live-audience-MSNBC

    Live, From New York... It's MSNBC Anchor Chris Hayes?

    The comedian wanted people to laugh. But not all the time. Sometimes, not at all. Ryan Reiss typically spends his evenings warming up studio audiences for Seth Meyers’ “Late Night” show. Big guffaws are in demand. On recent Friday evenings, however, Reiss has held forth in a different studio at NBC’s 30 Rockefeller Plaza headquarters, [...]

  • Zoey’s Extraordinary Playlist

    Mipcom 2019: The Buzzy Deals That Went Down in Cannes

    The international TV business convened in Cannes this week for Mipcom, the biggest television market of the year and a firm date on the calendar for distributors and acquisitions execs. Although no one title emerged as this year’s standout, there were deals aplenty on the ground. Here are some of the most eye-catching: – Pathé [...]

  • The Laundromat Netflix

    Court Refuses to Block Netflix Release of 'The Laundromat'

    A judge has refused to block the release of “The Laundromat,” a Netflix film based on the Panama Papers scandal. Jurgen Mossack and Ramon Fonseca — the attorneys at the center of the scandal — filed suit in federal court in Connecticut on Tuesday, claiming they were defamed by the film. The attorneys asked for [...]

  • Mipcom Wrap: The Shows, News, Trends

    Mipcom Wrap: The Shows, News, Trends and Talking Points in Cannes

    Mipcom remains the biggest international TV get-together of the year, and that makes Cannes in October the place where the industry takes stock. How programming is made, bought and sold is changing, as is the array of platforms that carry content. Here are takeaways from Mipcom 2019. Good Buzz – but No Title Dominates No [...]

  • Fall Out Boy - Patrick StumpLeeds

    Fall Out Boy's Patrick Stump to Release 'Spell' Soundtrack, Hear First Single Here

    Fall Out Boy frontman Patrick Stump continues his extensive work in the film/TV soundtrack realm with the release of “Spell,” which comes on Nov. 1 on Milan Records through Sony Music Masterworks. The soundtrack features Stump’s music from Crush Pictures’ psych-thriller, including the ballad “Deep Blue Love.” a soulful, blues-tinged ballad performed by Stump and [...]

  • Amazon Orders ‘All or Nothing: Tottenham

    Amazon Orders ‘All or Nothing: Tottenham Hotspur’ Soccer Doc Series

    Amazon has greenlit a new “All or Nothing” sports documentary series, this time following London-based soccer team Tottenham Hotspur. “All or Nothing: Tottenham Hotspur” will follow a year in the life of the team, charting the ongoing 2019-20 season. The squad made it to the final of the European Champions League last year, losing to [...]

  • Jeffrey Katzenberg

    Jeffrey Katzenberg's Quibi Picks T-Mobile as Wireless Launch Partner

    Quibi, the short-form mobile TV service founded by Jeffrey Katzenberg, announced a pact with T-Mobile to be the official telecommunications partner for its April 2020 launch. T-Mobile will be the exclusive wireless distributor when Quibi launches next spring. However, the arrangement doesn’t mean only T-Mobile customers will be able to subscribe to Quibi: Anyone will [...]

More From Our Brands

Access exclusive content