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TBS’s ‘The Detour’ Trending Strong Pre-Launch

Just over a week out from its series premiere, TBS’s newest comedy “The Detour” is trending in the right direction, with nearly 15 times the level of digital engagementsthat “Full Frontal with Samantha Bee” generated over the same time frame in January.

Fans are preparing themselves for the road trip – based on creators’ (and real-life couple) Jason Jones and Samantha Bee’s own family vacation experiences – with YouTube teasers, including the most-watched clip, which racked up 1.8 million views in just three days. Overall, views of “The Detour” clips drove more than 50% of new views on the TBS’s YouTube channel this week.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Mar 28, 2016 – Sunday Apr 3, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 29,117
2 2 American Idol 7,951
3 8 Empire 3,641
4 4 America’s Got Talent 3,563
5 5 Kitchen Nightmares 3,360
6 7 Dancing With The Stars 2,824
7 3 America’s Funniest Home Videos 2,790
8 Grey’s Anatomy 1,728
9 The Flash 1,681
10 This Old House 1,400

Cable/Streaming Monday Mar 28, 2016 – Sunday Apr 3, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 4 Game of Thrones 11,973
2 1 Dance Moms 9,942
3 6 The Walking Dead 6,097
4 5 Lip Sync Battle 5,471
5 3 Key & Peele 5,310
6 9 Love & Hip Hop 4,800
7 8 Shadowhunters 3,410
8 7 Impractical Jokers 3,070
9 10 RuPaul’s Drag Race 2,389
10 The Detour 2,096

Late Night Monday Mar 28, 2016 – Sunday Apr 3, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 3 The Late Late Show With James Corden 65,563
2 1 The Tonight Show Starring Jimmy Fallon 54,393
3 2 Jimmy Kimmel Live! 33,939
4 4 Conan 16,908
5 5 Last Week Tonight with John Oliver 13,788

Trending Monday Mar 28, 2016 – Sunday Apr 3, 2016

PROGRAM RATING(000) % CHANGE
America’s Greatest Makers 1,134 +15,799%
Billion Dollar Buyer 960 +5,115%
Outcast 337 +4,726%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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