Ads placed for the Clint Eastwood-directed drama had an estimated media value of $4.82 million through Sunday, for 902 national ad airings across 38 networks. Behind it in second place: Sony Screen Gems’ “Don’t Breathe,” which saw 1,402 national ad airings across 34 networks, with an estimated media value of $3.99 million.
TV ad placements for The Weinstein Company’s “Hands of Stone” (EMV: $3.72 million), Lionsgate’s “Blair Witch” ($3.03 million) and Sony Pictures’ “When the Bough Breaks” ($3.01 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 08/22/2016 and 08/28/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.