‘Sully’ Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Warner Bros. claims the top spot in TV ad spending with “Sully.”

Ads placed for the Clint Eastwood-directed drama had an estimated media value of $4.82 million through Sunday, for 902 national ad airings across 38 networks. Behind it in second place: Sony Screen Gems’ “Don’t Breathe,” which saw 1,402 national ad airings across 34 networks, with an estimated media value of $3.99 million.

TV ad placements for The Weinstein Company’s “Hands of Stone” (EMV: $3.72 million), Lionsgate’s “Blair Witch” ($3.03 million) and Sony Pictures’ “When the Bough Breaks” ($3.01 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

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$4.82M – Sully

Online Activity: 2.38% within the movie category*
National Airings: 902
Networks: 38
Most Spend On: ABC, CBS
Creative Versions: 6
Est. Lifetime TV Spend: $17.35M
Studio: Warner Bros.
Started Airing: 08/07/16

$3.99M – Don’t Breathe

Don't Breathe
Online Activity: 0.34% within the movie category*
National Airings: 1,402
Networks: 34
Most Spend On: TNT, Cartoon Network
Creative Versions: 13
Est. Lifetime TV Spend: $12.37M
Studio: Sony Screen Gems
Started Airing: 07/31/16

$3.72M – Hands of Stone

Hands of Stone
Online Activity: 0.14% within the movie category*
National Airings: 1,026
Networks: 37
Most Spend On: TNT, Univision
Creative Versions: 18
Est. Lifetime TV Spend: $13.45M
Studio: The Weinstein Company
Started Airing: 06/09/16

$3.03M – Blair Witch

Blair Witch
Online Activity: 16.63% within the movie category*
National Airings: 357
Networks: 25
Most Spend On: FOX, CBS
Creative Versions: 4
Est. Lifetime TV Spend: $3.31M
Studio: Lionsgate
Started Airing: 08/21/16

$3.01M – When the Bough Breaks

When the Bough Breaks
Online Activity: 0.36% within the movie category*
National Airings: 590
Networks: 29
Most Spend On: BET, ABC
Creative Versions: 5
Est. Lifetime TV Spend: $7.42M
Studio: Sony Pictures
Started Airing: 06/26/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 08/22/2016 and 08/28/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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