In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Warner Bros. again claims the top spot in TV ad spending with “Sully.”
Ads placed for the Tom Hanks vehicle had an estimated media value of $5.34 million through Sunday for 1,080 national ad airings across 42 networks. Behind it in second place: Columbia Pictures’ “The Magnificent Seven,” which saw 530 national ad airings across 30 networks, with an estimated media value of $4.54 million.
TV ad placements for Warner Bros.’ “Storks” (EMV: $4.22 million), Open Road Films’ “Snowden” ($3.54 million) and Lionsgate’s “Blair Witch” ($3.52 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 08/29/2016 and 09/04/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.