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‘Suicide Squad’ Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Warner Bros. claims the top spot in TV ad spending with “Suicide Squad.”

Ads placed for the superhero film had an estimated media value of $6.7 million through Sunday, for 748 national ad airings across 40 networks. Behind it in second place: Twentieth Century Fox’s “Ice Age: Collision Course,” which saw 1,813 national ad airings across 41 networks, with an estimated media value of $5.08 million.

TV ad placements for Paramount Pictures’ “Star Trek Beyond” (EMV: $4.57 million), Warner Bros.’ “Lights Out” ($3.98 million) and Universal Pictures’ “Jason Bourne” ($3.9 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

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$6.7M – Suicide Squad

Suicide Squad
Online Activity: 0.19% within the movie category*
National Airings: 748
Networks: 40
Most Spend On: ABC, CBS
Creative Versions: 6
Est. Lifetime TV Spend: $12.44M
Studio: Warner Bros.
Started Airing: 06/08/16

$5.08M – Ice Age: Collision Course

Ice Age: Collision Course
Online Activity: 0.53% within the movie category*
National Airings: 1,813
Networks: 41
Most Spend On: Nick, Univision
Creative Versions: 24
Est. Lifetime TV Spend: $15.28M
Studio: Twentieth Century Fox
Started Airing: 03/20/16

$4.57M – Star Trek Beyond

Star Trek Beyond
Online Activity: 0.26% within the movie category*
National Airings: 1,261
Networks: 44
Most Spend On: ESPN, NBC
Creative Versions: 21
Est. Lifetime TV Spend: $20.77M
Studio: Paramount Pictures
Started Airing: 05/22/16

$3.98M – Lights Out

Lights Out
Online Activity: 48.62% within the movie category*
National Airings: 1,136
Networks: 35
Most Spend On: TNT, FOX
Creative Versions: 23
Est. Lifetime TV Spend: $7.17M
Studio: Warner Bros.
Started Airing: 07/02/16

$3.9M – Jason Bourne

Jason Bourne
Online Activity: 0.14% within the movie category*
National Airings: 1,084
Networks: 44
Most Spend On: FOX, USA Network
Creative Versions: 16
Est. Lifetime TV Spend: $22.05M
Studio: Universal Pictures
Started Airing: 02/07/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 07/11/2016 and 07/17/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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