Ads placed for the superhero film had an estimated media value of $6.7 million through Sunday, for 748 national ad airings across 40 networks. Behind it in second place: Twentieth Century Fox’s “Ice Age: Collision Course,” which saw 1,813 national ad airings across 41 networks, with an estimated media value of $5.08 million.
TV ad placements for Paramount Pictures’ “Star Trek Beyond” (EMV: $4.57 million), Warner Bros.’ “Lights Out” ($3.98 million) and Universal Pictures’ “Jason Bourne” ($3.9 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 07/11/2016 and 07/17/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.