Ads placed for the animated film had an estimated media value of $7.15 million through Sunday for 1,620 national ad airings across 72 networks. (Spend figures are based on estimates generated from Dec. 5 through 11. Estimates may be updated after the chart is posted as new information becomes available.)
Behind it in second place: Columbia Pictures’ “Passengers,” which saw 816 national ad airings across 39 networks, with an estimated media value of $6.66 million.
TV ad placements for Lucasfilm’s “Rogue One: A Star Wars Story” (EMV: $5.88 million), Twentieth Century Fox’s “Why Him?” ($5.75 million) and Twentieth Century Fox’s “Assassin’s Creed” ($5.1 million) round out the chart.
The week’s big winner among networks: NBC, which was the first network of choice for four out of five of the movies in our ranking.
1 Movie titles with a minimum spend of $100,000 for airings detected between 12/05/2016 and 12/11/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, an analytics company that tracks TV ads in real time and measures attention for TV ads from more than 10 million smart TVs, to bring you this weekly look at how studios are marketing their movies on TV. Learn more about the iSpot.tv platform and methodology.