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Shemar Moore Exit Propels ‘Criminal Minds’ Digital Buzz

Fans of CBS’s “Criminal Minds” made an emotional farewell to Shemar Moore this week, driving the series, in its 11th season, to debut on this week’s Broadcast and Trending leaderboards.

The series garnered more than 1.7 million engagements this week, marking its highest weekly engagement since the launch of DAR-TV in September 2014. This week’s engagement nearly doubled the series’ previous peak in April of 2015, when the series celebrated the star’s birthday on Facebook, helping contribute towards more than 800,000 engagements. This week’s digital engagement was driven by Facebook posts explaining the actor’s decision to part from the series, alongside several interviews with Moore, one of which is the series’ most watched video ever on YouTube.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Mar 21, 2016 – Sunday Mar 27, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 31,628
2 2 American Idol 7,656
3 3 America’s Funniest Home Videos 4,180
4 5 America’s Got Talent 3,703
5 4 Kitchen Nightmares 3,605
6 6 The Catch 3,292
7 Dancing With The Stars 2,904
8 8 Empire 2,408
9 7 What Would You Do? 2,089
10 Criminal Minds 1,726

Cable/Streaming Monday Mar 21, 2016 – Sunday Mar 27, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 Dance Moms 8,396
2 2 Top Gear 6,370
3 3 Key & Peele 5,268
4 7 Game of Thrones 4,947
5 6 Lip Sync Battle 4,132
6 5 The Walking Dead 3,490
7 10 Impractical Jokers 2,699
8 Shadowhunters 2,323
9 Love & Hip Hop 2,188
10 RuPaul’s Drag Race 2,085

Late Night Monday Mar 21, 2016 – Sunday Mar 27, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 56,767
2 3 Jimmy Kimmel Live! 31,848
3 4 The Late Late Show With James Corden 18,935
4 5 Conan 16,988
5 Last Week Tonight with John Oliver 15,333

Trending Monday Mar 21, 2016 – Sunday Mar 27, 2016

PROGRAM RATING(000) % CHANGE
Dancing With The Stars 2,904 +654%
Property Brothers 195 +605%
Criminal Minds 1,726 +406%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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