You will be redirected back to your article in seconds

‘Pete’s Dragon’ Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Walt Disney Pictures claims the top spot in TV ad spending with “Pete’s Dragon.”

Ads placed for the family adventure film had an estimated media value of $6.77 million through Sunday, for 957 national ad airings across 26 networks. Behind it in second place: Focus Features’ “Kubo and the Two Strings,” which saw 1,080 national ad airings across 41 networks, with an estimated media value of $5.63 million.

TV ad placements for Warner Bros.’ “War Dogs” (EMV: $5.47 million), Paramount Pictures’ “Ben-Hur” ($3.96 million) and Warner Bros.’ “Suicide Squad” ($3.65 million) round out the chart.


Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$6.77M – Pete’s Dragon

Pete's Dragon
Online Activity: 0.17% within the movie category*
National Airings: 957
Networks: 26
Most Spend On: NBC, ABC
Creative Versions: 23
Est. Lifetime TV Spend: $17.02M
Studio: Walt Disney Pictures
Started Airing: 06/14/16

$5.63M – Kubo and the Two Strings

Kubo and the Two Strings
Online Activity: 0.18% within the movie category*
National Airings: 1,080
Networks: 41
Most Spend On: NBC, Nick
Creative Versions: 22
Est. Lifetime TV Spend: $14.88M
Studio: Focus Features
Started Airing: 03/12/16

$5.47M – War Dogs

War Dogs
Online Activity: 0.06% within the movie category*
National Airings: 1,107
Networks: 45
Most Spend On: CBS, NBC
Creative Versions: 18
Est. Lifetime TV Spend: $17.85M
Studio: Warner Bros.
Started Airing: 04/10/16

$3.96M – Ben-Hur

Online Activity: 0.09% within the movie category*
National Airings: 776
Networks: 31
Most Spend On: TNT, ESPN
Creative Versions: 12
Est. Lifetime TV Spend: $9.98M
Studio: Paramount Pictures
Started Airing: 03/20/16

$3.65M – Suicide Squad

Suicide Squad
Online Activity: 40.52% within the movie category*
National Airings: 785
Networks: 42
Most Spend On: ABC, CBS
Creative Versions: 22
Est. Lifetime TV Spend: $23.08M
Studio: Warner Bros.
Started Airing: 06/08/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 08/01/2016 and 08/07/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More News

  • Dr. Donald Shirley (Mahershala Ali, right)

    Read Variety's 1957 Review of 'Green Book' Pianist Don Shirley

    “Green Book” viewers who are not totally versed in the ways of ’50s and ’60s jazz may come away from the heavily Oscar-nominated movie wondering just how well known and respected the film’s central musical figure, Don Shirley (played by Mahershala Ali), really was in his heyday. The answer: revered enough to have picked up [...]

  • Khloe KardashianKhloe Kardashian, Emma Grede and

    Khloé Kardashian Could Be Next 'Bachelorette,' Says Show Creator Mike Fleiss

    The time has come to choose a new Bachelorette, and “The Bachelor” creator Mike Fleiss has hinted that Khloe Kardashian may be in the mix. “I have already been in contact with my dear friend @KrisJenner about @khloekardashian as #TheBachelorette,” he tweeted Friday, after tweeting Thursday that “any decision regarding @khloekardashian as the new #TheBachelorette [...]

  • R. Kelly's Bond Set at $1

    R. Kelly's Bond Set at $1 Million

    A judge has set R&B singer R. Kelly’s bond at $1 million, or $250,000 for each of the four cases of criminal sexual abuse leveled against him, according to the Chicago Sun Times. The singer appeared in court wearing a black hoodie and jeans, the paper said, “and a frown that creased his face.” Kelly [...]

  • Concert Review: James Blake Warms Up

    Concert Review: James Blake, Hip-Hop's Go-To Singer, Warms Up a Chilly Philadelphia Night

    With his quavering vocals and math-wiz electronic melodies, James Blake is a pretty unlikely candidate for a hip-hop go-to singer: His high, icy baritone is about as far from rap as one can get. But there he is, collaborating as a singer and co-composer on Jay-Z’s “4:44,” Jay Rock’s “Redemption,” Frank Ocean’s “Blonde,” Beyoncé’s “Lemonade” [...]

  • Editorial use onlyMandatory Credit: Photo by

    Steven Spielberg Remembers 'Friend and Early Mentor' Stanley Donen

    As news of the death of prolific director Stanley Donen spread Saturday, the industry was quick to remember the helmer of so many classic musicals. Donen directed such hits as “Singin’ in the Rain,” co-directed with and starring Gene Kelly; “Funny Face” with Audrey Hepburn; and “Charade,” with Hepburn and Cary Grant. “Stanley Donen was [...]

  • Aubrey Plaza Spirit Awards

    How to Watch the 2019 Spirit Awards Online

    The Spirit Awards are taking over television Saturday from Santa Monica, Calif., but viewers don’t need a TV to tune in. Hosted by “Parks and Recreation” star Aubrey Plaza, this year’s Spirit Awards are set to air on IFC at 2 p.m. PT and again on Feb. 24 at 9 p.m. ET. However, indie lovers [...]

  • Mandatory Credit: Photo by Richard Shotwell/Invision/AP/REX/Shutterstock

    Oscars, After Repeated Tumbles, Take Center Stage in Hollywood

    At least the weather will be sunny for Sunday afternoon’s Oscars ceremony following one of the stormiest —  and strangest — awards seasons in memory. Expectations have been turned upside down in key categories amid a historic lack of consensus among guild and critics groups. The 91st Academy Awards will be the first in three [...]

More From Our Brands

Access exclusive content