×
You will be redirected back to your article in seconds

‘Pete’s Dragon’ Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Walt Disney Pictures claims the top spot in TV ad spending with “Pete’s Dragon.”

Ads placed for the family adventure film had an estimated media value of $6.77 million through Sunday, for 957 national ad airings across 26 networks. Behind it in second place: Focus Features’ “Kubo and the Two Strings,” which saw 1,080 national ad airings across 41 networks, with an estimated media value of $5.63 million.

TV ad placements for Warner Bros.’ “War Dogs” (EMV: $5.47 million), Paramount Pictures’ “Ben-Hur” ($3.96 million) and Warner Bros.’ “Suicide Squad” ($3.65 million) round out the chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$6.77M – Pete’s Dragon

Pete's Dragon
Online Activity: 0.17% within the movie category*
National Airings: 957
Networks: 26
Most Spend On: NBC, ABC
Creative Versions: 23
Est. Lifetime TV Spend: $17.02M
Studio: Walt Disney Pictures
Started Airing: 06/14/16

$5.63M – Kubo and the Two Strings

Kubo and the Two Strings
Online Activity: 0.18% within the movie category*
National Airings: 1,080
Networks: 41
Most Spend On: NBC, Nick
Creative Versions: 22
Est. Lifetime TV Spend: $14.88M
Studio: Focus Features
Started Airing: 03/12/16

$5.47M – War Dogs

War Dogs
Online Activity: 0.06% within the movie category*
National Airings: 1,107
Networks: 45
Most Spend On: CBS, NBC
Creative Versions: 18
Est. Lifetime TV Spend: $17.85M
Studio: Warner Bros.
Started Airing: 04/10/16

$3.96M – Ben-Hur

Ben-Hur
Online Activity: 0.09% within the movie category*
National Airings: 776
Networks: 31
Most Spend On: TNT, ESPN
Creative Versions: 12
Est. Lifetime TV Spend: $9.98M
Studio: Paramount Pictures
Started Airing: 03/20/16

$3.65M – Suicide Squad

Suicide Squad
Online Activity: 40.52% within the movie category*
National Airings: 785
Networks: 42
Most Spend On: ABC, CBS
Creative Versions: 22
Est. Lifetime TV Spend: $23.08M
Studio: Warner Bros.
Started Airing: 06/08/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 08/01/2016 and 08/07/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More News

  • APOS: Asia Streamer Hooq Heads for

    APOS: Asia Streamer Hooq Heads for 100 Original Shows

    Asian video streaming service Hooq has committed itself to developing at least 100 original shows and films by the end of this year. They will be produced in Singapore, Indonesia, Philippines, Thailand and India, and range in genre terms from horror to comedy and from factual to lifestyle. The company has begun the immediate release [...]

  • APOS: Turner and Tencent Reteam on

    APOS: Turner and Tencent Reteam on Tuzki-Starring 'Second Time'

    Turner Asia Pacific and China’s Tencent are joining forces for “Second Time Around,” a Chinese drama that will air later this year. The series makes use of Tuzki, a Turner owned animated character that has become famous as an emoticon in Tencent’s WeChat universe. Turner is licensing the character and will invest in the series [...]

  • Trailer for Cannes Directors’ Fortnight Entry

    Watch: Trailer for Cannes Directors’ Fortnight Entry ‘Song Without a Name’ (EXCLUSIVE)

    MADRID — Peru’s La Vida Misma and Paris-based sales agent Luxbox have dropped the first trailer and poster of Melina Leon’s “Canción sin nombre” (“Song Without a Name”), selected this week for the Cannes Festival’s Directors’ Fortnight. Written by Leon and Michael J. White, “Song Without a Name” sums up some of ambitions and focus [...]

  • 'Aladdin,' 'Pokemon: Detective Pikachu,' 'Shaft' Set

    'Aladdin,' 'Pokemon: Detective Pikachu,' 'Shaft' Set for China Debuts

    Disney’s new live-action “Aladdin” will release in China on May 24, day-and-date with North America, giving the studio a run of three films in Chinese theaters as many months.  Two other Hollywood titles will also hit the big screen in the Middle Kingdom in the coming months: “Pokemon: Detective Pikachu” on May 10 and the [...]

  • Fan Bingbing

    Fan Bingbing Starts to Re-Emerge Months After Tax Scandal

    Half a year after she was found guilty of tax fraud and disappeared from the public eye, Chinese superstar Fan Bingbing has begun to signal her comeback, attending a gala event and launching her own beauty product on social media this week. The 37-year-old actress unexpectedly hit the red carpet in Beijing on Monday at [...]

  • Sony Pictures logo

    Sony Pictures Profits Rise to $489 Million but Music Profits Tumble

    Profits at Sony Pictures rose to $489 million for the financial year running to the end of March 2019. That compares with $376 million in the previous financial year. The pictures division result was achieved despite a fall in revenue. That dropped from $9.13 billion in the preceding financial year to $8.87 billion in the [...]

  • Taylor Swift's "ME!" Video Brings the

    Swift Take: Taylor's Dazzling 'ME!' Is a Phantasmagorical Sugar Rush (Watch)

    Taylor Swift has been leaving Easter eggs for her fans, with clues about the title, themes, et al. of her new single. The video, as it turns out, is almost like diving into a literal basket of Easter eggs. The opening title card for “ME!” reads “directed by Dave Meyers and Taylor Swift,” but we [...]

More From Our Brands

Access exclusive content