Ads placed for the action thriller had an estimated media value of $5.39 million through Sunday, for 983 national ad airings across 34 networks. Behind it in second place: Twentieth Century Fox’s “Independence Day: Resurgencem” which saw 1,218 national ad airings across 47 networks, with an estimated media value of $5.16 million.
TV ad placements for Universal Pictures’ “Warcraft” (EMV: $4.97 million), Paramount Pictures’ “Teenage Mutant Ninja Turtles: Out of the Shadows” ($4.36 million) and STX Entertainment’s “Free State of Jones” ($4.25 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 05/30/2016 and 06/05/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
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