‘Now You See Me 2’ Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Lionsgate claims the top spot in TV ad spending with “Now You See Me 2.”

Ads placed for the action thriller had an estimated media value of $5.39 million through Sunday, for 983 national ad airings across 34 networks. Behind it in second place: Twentieth Century Fox’s “Independence Day: Resurgencem” which saw 1,218 national ad airings across 47 networks, with an estimated media value of $5.16 million.

TV ad placements for Universal Pictures’ “Warcraft” (EMV: $4.97 million), Paramount Pictures’ “Teenage Mutant Ninja Turtles: Out of the Shadows” ($4.36 million) and STX Entertainment’s “Free State of Jones” ($4.25 million) round out the chart.


Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$5.39M – Now You See Me 2

Now You See Me 2
Online Activity: 2.71% within the movie category*
National Airings: 983
Networks: 34
Most Spend On: ABC, NBC
Creative Versions: 15
Est. Lifetime TV Spend: $14.19M
Studio: Lionsgate
Started Airing: 05/03/16

$5.16M – Independence Day: Resurgence

Independence Day: Resurgence
Online Activity: 2.10% within the movie category*
National Airings: 1,218
Networks: 47
Most Spend On: ABC, NBC
Creative Versions: 11
Est. Lifetime TV Spend: $9.49M
Studio: Twentieth Century Fox
Started Airing: 12/13/15

$4.97M – Warcraft

Online Activity: 10.48% within the movie category*
National Airings: 1,420
Networks: 42
Most Spend On: ABC, NBC
Creative Versions: 22
Est. Lifetime TV Spend: $17.96M
Studio: Universal Pictures
Started Airing: 01/24/16

$4.25M – Free State of Jones

Free State of Jones
Online Activity: 1.28% within the movie category*
National Airings: 707
Networks: 26
Most Spend On: NBC, History Channel
Creative Versions: 3
Est. Lifetime TV Spend: $7.54M
Studio: STX Entertainment
Started Airing: 05/18/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 05/30/2016 and 06/05/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More News

  • Google Stadia Pro to Include 1

    Google’s Stadia Game Streaming Service to Include Free Monthly Game

    Google has been busy sharing additional details about its upcoming game streaming service Stadia, clearing up some confusion in the process. Stadia’s pro subscription tier, which will cost $10 per month, won’t be a Netflix-type subscription service. However, subscribers will get free games at the rate of about a title per month. That’s according to [...]

  • Crypt-TV-Facebook

    Facebook Signs Deal With Crypt TV for Slate of Five Horror Series

    Crypt TV, the digital studio founded by Eli Roth and Jack Davis and backed by Jason Blum, expanded its deal with Facebook, inking a content partnership to create a slate of five horror and monster-themed series exclusively for Facebook Watch. For Facebook Watch, it’s one of the first deals for a full slate of content [...]

  • Jussie Smollett

    Jussie Smollett Seeks to Stop Appointment of Special Prosecutor

    Jussie Smollett’s lawyers filed a motion on Friday to overturn the appointment of a special prosecutor in his hate crime hoax case, arguing the appointment would expose the “Empire” actor to double jeopardy. Smollett is seeking to reverse an order issued last month by Judge Michael Toomin, who faulted Cook County State’s Attorney Kim Foxx [...]

  • Jimmy Pitaro ESPN

    Dan Le Batard Tests ESPN's - and Jimmy Pitaro's - No-Politics Policy

    Perhaps someone didn’t get the memo. Ever since Jimmy Pitaro took the helm of ESPN in early 2018, employees at the Walt Disney-owned sports-media juggernaut were made aware of at least one thing: The new boss didn’t want sportscasters yakking it up about politics any longer. But Dan Le Batard, the popular radio and TV [...]

  • The Lion King The Gift

    Album Review: Beyoncé’s 'The Lion King: The Gift'

    Before touching down on what Beyoncé has called her “love letter to Africa,” it’s important to see what may have brought her to the mother of mankind, with its wide vistas and sonic planes, for “The Gift” in the first place — beyond, of course, voicing Nala in the film and whatever international marketing tie-ins [...]

  • Rick Rubin Spotify Secret Genius Awards,

    Seven Things We Learned About 'Shangri-La' and Rick Rubin from Showtime's Series

    Showtime’s documentary series “Shangri-La” insists it is not a biographical documentary on uber-producer Rick Rubin, and it’s not meant as a four-hour advertisement for Rubin’s legendary Malibu studio, after which the four-part series is named … but it feels like a little bit of both those things. “Shangri-La” is primarily filmed at the studio where [...]

  • The Lion King

    'The Lion King' Roars to $23 Million Opening on Thursday Night

    Disney’s “The Lion King” has pounced on a mighty $23 million in North American locations in Thursday night preview showings. It’s the biggest preview number since Disney-Marvel’s “Avengers: Endgame” set the record on April 27 with $60 million. “The Lion King” is expected to debut with $150 million this weekend. Some forecasts estimate the tentpole [...]

More From Our Brands

Access exclusive content