The YouTube upload of the trailer drove the bulk of this week’s activity, contributing 80% of the series’ total engagement, with more than 1.7 million views to date (plus 2.5 million views on the Facebook upload of the trailer). The season four trailer is tracking 50% ahead of season three’s trailer 2, based on total social engagement four days post release, and 87% ahead based on YouTube views. Looking at the series’ engagement year to date, “House of Cards” had been tracking nearly 50% behind season three engagement prior to the release of this trailer. Now, at three weeks out, the series is tracking just 21% behind 2015.
Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.
|Cable/Streaming||Monday Feb 8, 2016 – Sunday Feb 14, 2016|
|1||1||Lip Sync Battle||13,050|
|3||6||The Walking Dead||6,786|
|5||4||Key & Peele||6,614|
|6||5||Pretty Little Liars||3,891|
|9||–||Game of Thrones||2,895|
|10||–||House of Cards||2,352|
|Late Night||Monday Feb 8, 2016 – Sunday Feb 14, 2016|
|1||1||The Tonight Show Starring Jimmy Fallon||62,543|
|2||2||The Late Late Show With James Corden||37,661|
|3||3||Jimmy Kimmel Live!||26,719|
|5||–||Saturday Night Live||17,553|
|Trending||Monday Feb 8, 2016 – Sunday Feb 14, 2016|
|Tiny House, Big Living||168||+1,757%|
Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.
ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).
Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.
The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.
The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.
The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.
ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.
Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.
For other questions pertaining to methodology, contact ListenFirst Media.