In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Walt Disney Animation claims the top spot in TV ad spending with “Moana.”
Ads placed for the animated fantasy film had an estimated media value of $5.52 million through Sunday for 834 national ad airings across 33 networks. Behind it in second place: Warner Bros.’ “Fantastic Beasts and Where to Find Them,” which saw 1,046 national ad airings across 50 networks, with an estimated media value of $5.27 million.
TV ad placements for Open Road Films’ “Bleed for This” (EMV: $3.86 million), Broad Green Pictures’ “Bad Santa 2” ($3.58 million) and Twentieth Century Fox’s “Rules Don’t Apply” ($3.32 million) round out the chart.
Top Movie Commercials by Weekly TV Spend
$5.52M – Moana
$5.27M – Fantastic Beasts and Where to Find Them
$3.86M – Bleed for This
$3.58M – Bad Santa 2
$3.32M – Rules Don’t Apply
1 Movie titles with a minimum spend of $100,000 for airings detected between 11/14/2016 and 11/20/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.