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‘Moana’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Walt Disney Animation claims the top spot in TV ad spending with “Moana.”

Ads placed for the animated fantasy film had an estimated media value of $5.52 million through Sunday for 834 national ad airings across 33 networks. Behind it in second place: Warner Bros.’ “Fantastic Beasts and Where to Find Them,” which saw 1,046 national ad airings across 50 networks, with an estimated media value of $5.27 million.

TV ad placements for Open Road Films’ “Bleed for This” (EMV: $3.86 million), Broad Green Pictures’ “Bad Santa 2” ($3.58 million) and Twentieth Century Fox’s “Rules Don’t Apply” ($3.32 million) round out the chart.
[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$5.52M – Moana

Moana
Online Activity: 0.15% within the movie category*
National Airings: 834
Networks: 33
Most Spend On: ABC, CBS
Creative Versions: 29
Est. Lifetime TV Spend: $20.12M
Studio: Walt Disney Animation
Started Airing: 06/12/16

$5.27M – Fantastic Beasts and Where to Find Them

Fantastic Beasts and Where to Find Them
Online Activity: 0.42% within the movie category*
National Airings: 1,046
Networks: 50
Most Spend On: CBS, NBC
Creative Versions: 39
Est. Lifetime TV Spend: $30.16M
Studio: Warner Bros.
Started Airing: 08/13/16

$3.86M – Bleed for This

Bleed for This
Online Activity: 0.11% within the movie category*
National Airings: 1,604
Networks: 29
Most Spend On: ESPN, Cartoon Network
Creative Versions: 17
Est. Lifetime TV Spend: $16.42M
Studio: Open Road Films
Started Airing: 10/19/16

$3.58M – Bad Santa 2

Bad Santa 2
Online Activity: 2.97% within the movie category*
National Airings: 531
Networks: 21
Most Spend On: NBC, Comedy Central
Creative Versions: 12
Est. Lifetime TV Spend: $11.06M
Studio: Broad Green Pictures
Started Airing: 10/22/16

$3.32M – Rules Don’t Apply

Rules Don't Apply
Online Activity: 0.02% within the movie category*
National Airings: 648
Networks: 21
Most Spend On: NBC, ABC
Creative Versions: 9
Est. Lifetime TV Spend: $7.12M
Studio: Twentieth Century Fox
Started Airing: 11/05/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 11/14/2016 and 11/20/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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