The series saw diverse engagement across digital channels this week, most of which came on YouTube, Wikipedia and Facebook. Wikipedia contributed more than 213,000 engagements for the week, ranking “Lucifer” as the most-searched for TV program by more than 40,000 page views.
On Facebook, this week’s top post prompted fans to share their favorite moment from the premiere, and generated more than 1,000 comments alone. For context, “Lucifer” tracked well ahead of Fox’s “Minority Report” during its series premiere week (9/21/15), which generated nearly one third the Wikipedia page views, and 20,000 fewer Facebook engagements. Across all of Fox’s 2015/2016 dramas, “Lucifer” ranks as the most searched for program in a premiere week, on par with “Gotham” (213.1K), and ahead of “Empire” (136k) the week of its season 2 premiere.
Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.
|Digital Audience Ratings (DAR) – TV|
|Broadcast||Monday Jan 25, 2016 – Sunday Jan 31, 2016|
|3||3||America’s Got Talent||4,258|
|4||6||America’s Funniest Home Videos||3,421|
|8||7||You, Me and the Apocalypse||1,527|
|10||–||This Old House||1,043|
|Cable/Streaming||Monday Jan 25, 2016 – Sunday Jan 31, 2016|
|1||1||Lip Sync Battle||27,298|
|4||4||Key & Peele||6,533|
|5||5||Pretty Little Liars||4,513|
|7||7||Game of Thrones||3,311|
|9||–||The Walking Dead||2,888|
|Late Night||Monday Jan 25, 2016 – Sunday Jan 31, 2016|
|1||1||The Tonight Show Starring Jimmy Fallon||56,082|
|2||2||The Late Late Show With James Corden||31,793|
|3||4||Jimmy Kimmel Live!||29,399|
|4||3||Saturday Night Live||25,910|
|Trending||Monday Jan 25, 2016 – Sunday Jan 31, 2016|
|2 Point Lead||211||+126,838%|
|I Love Kellie Pickler||765||+12,807%|
Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.
ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).
Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.
The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.
The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.
The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.
ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.
Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.
For other questions pertaining to methodology, contact ListenFirst Media.