Ads placed for the animated film had an estimated media value of $8.69 million through Sunday, for 1,321 national ad airings across 45 networks. Behind it in second place: Walt Disney Pictures’ “Pete’s Dragon,” which saw 921 national ad airings across 30 networks, with an estimated media value of $7.12 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 08/08/2016 and 08/14/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
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