In this week’s edition of the Variety Movie Commercial Tracker, powered byiSpot.tv, Focus Features claims the top spot in TV ad spending with “Kubo and the Two Strings.”
Ads placed for the animated film had an estimated media value of $8.69 million through Sunday, for 1,321 national ad airings across 45 networks. Behind it in second place: Walt Disney Pictures’ “Pete’s Dragon,” which saw 921 national ad airings across 30 networks, with an estimated media value of $7.12 million.
TV ad placements for Universal Pictures’ “Sing” (EMV: $6.04 million), Paramount Pictures’ “Ben-Hur” ($5.42 million) and Warner Bros.’ “Sully” ($5.02 million) round out the chart.
Online Activity: 17.47% within the movie category*
National Airings: 477
Most Spend On: NBC, ABC
Creative Versions: 4
Est. Lifetime TV Spend: $5.9M
Studio: Warner Bros.
Started Airing: 08/07/16
1 Movie titles with a minimum spend of $100,000 for airings detected between 08/08/2016 and 08/14/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
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