In this week’s edition of the Variety Movie Commercial Tracker, powered byiSpot.tv, Focus Features claims the top spot in TV ad spending for the second week in a row with “Kubo and the Two Strings.”
Ads placed for the animated film had an estimated media value of $8.41 million through Sunday, for 1,471 national airings across 46 networks. Behind it in second place: Warner Bros.’ “Sully,” which saw 713 national ad airings across 39 networks, with an estimated media value of $6.62 million.
TV ad placements for Warner Bros.’ “War Dogs” (EMV: $5.19 million), Paramount Pictures’ “Ben-Hur” ($5.02 million) and Lionsgate’s “Mechanic: Resurrection” ($3.84 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 08/15/2016 and 08/21/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.