‘Fuller House’ is ‘Everywhere You Look’ on Facebook

The highly anticipated “Full House” reboot, “Fuller House,” released on Netflix this Friday, resulting in a 72% increase in cross-channel engagement, and boosting the series to rank eighth on this week’s Cable/Streaming leaderboard.

The series was the second most talked-about program on Facebook this week, generating more than 7% of the industry conversation on the channel. Alongside heightened conversation volume, content highlighting the new theme song excelled on both Facebook and YouTube, with the Facebook post ranking as the program’s third most engaging post of all time, with more than 92,000 likes, shares and comments on Facebook, coupled with more than 8,000 “Loves” and 3.2 million views. Meanwhile the YouTube upload has racked up more than 230K views to date.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Feb 22, 2016 – Sunday Feb 28, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 2 American Idol 20,045
2 1 The Voice 15,492
3 5 America’s Funniest Home Videos 3,904
4 3 America’s Got Talent 3,528
5 4 Kitchen Nightmares 2,806
6 7 The Simpsons 2,384
7 Blindspot 1,876
8 9 Empire 1,600
9 6 The Flash 1,244
10 10 Grey’s Anatomy 1,162

Cable/Streaming Monday Feb 22, 2016 – Sunday Feb 28, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 2 Lip Sync Battle 11,872
2 5 Top Gear 6,691
3 4 Dance Moms 6,371
4 6 Key & Peele 4,988
5 3 The Walking Dead 4,602
6 8 Pretty Little Liars 3,345
7 7 Daredevil 3,018
8 Fuller House 2,815
9 9 Teen Wolf 2,575
10 1 Game of Thrones 2,159

Late Night Monday Feb 22, 2016 – Sunday Feb 28, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 74,551
2 2 The Late Late Show With James Corden 44,730
3 3 Jimmy Kimmel Live! 33,626
4 5 Conan 22,538
5 Late Show with Stephen Colbert 18,260

Trending Monday Feb 22, 2016 – Sunday Feb 28, 2016

PROGRAM RATING(000) % CHANGE
Ballers 208 +1,136%
Not Safe with Nikki Glaser 1,239 +832%
Ink Master 805 +698%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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