‘Full Frontal’ Tops TV’s Digital Trenders

TBS’s upcoming talk show “Full Frontal with Samantha Bee,” led this week’s Trending leaderboard after garnering more than 1 million engagements throughout the week.

The new series racked up more than a million views on YouTube, driven by several new teaser clips, including the top clip of the week, which showcased an investigation into women’s rights at the VA. The clip, which has generated nearly 400,000 YouTube views, picked up an additional 1.2 million Facebook views, alongside nearly 500 shares. At this point, the “Daily Show” alum tracks on par with Trevor Noah, who garnered 1.4 million total engagements heading into his premiere last September.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Feb 1, 2016 – Sunday Feb 7, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 12,787
2 3 America’s Got Talent 4,247
3 2 American Idol 3,450
4 5 Kitchen Nightmares 3,275
5 4 America’s Funniest Home Videos 2,493
6 7 Empire 1,849
7 6 The Simpsons 1,394
8 The Flash 1,048
9 10 This Old House 1,038
10 American Ninja Warrior 1,012

Cable/Streaming Monday Feb 1, 2016 – Sunday Feb 7, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 Lip Sync Battle 17,894
2 2 Top Gear 8,854
3 3 Dance Moms 6,555
4 4 Key & Peele 6,361
5 5 Pretty Little Liars 3,522
6 9 The Walking Dead 3,503
7 8 Teen Wolf 3,131
8 10 Impact Wrestling 2,311
9 Beyond Scared Straight 1,927
10 Impractical Jokers 1,659

Late Night Monday Feb 1, 2016 – Sunday Feb 7, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 46,540
2 2 The Late Late Show With James Corden 34,373
3 3 Jimmy Kimmel Live! 28,693
4 5 Conan 22,464
5 Late Show with Stephen Colbert 12,087

Trending Monday Feb 1, 2016 – Sunday Feb 7, 2016

PROGRAM RATING(000) % CHANGE
Full Frontal with Samantha Bee 1,098 +9,678%
Vinyl 104 +3,616%
Little Women: Atlanta 98 +3,605%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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