Ads placed for the fantasy movie had an estimated media value of $6.05 million through Sunday for 954 national ad airings across 50 networks. Behind it in second place: Open Road Films’ “Bleed for This,” which saw 1,299 national ad airings across 30 networks, with an estimated media value of $5.93 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 11/07/2016 and 11/13/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
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