×
You will be redirected back to your article in seconds

‘Fantastic Beasts and Where to Find Them’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Warner Bros. claims the top spot in TV ad spending with “Fantastic Beasts and Where to Find Them.”

Ads placed for the fantasy movie had an estimated media value of $6.05 million through Sunday for 954 national ad airings across 50 networks. Behind it in second place: Open Road Films’ “Bleed for This,” which saw 1,299 national ad airings across 30 networks, with an estimated media value of $5.93 million.

TV ad placements for Universal Pictures’ “Almost Christmas” (EMV: $4.24 million), Paramount Pictures’ “Allied” ($4.1 million) and Walt Disney Animation’s “Moana” ($4.07 million) round out the chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$6.05M – Fantastic Beasts and Where to Find Them

Fantastic Beasts and Where to Find Them
Online Activity: 0.67% within the movie category*
National Airings: 954
Networks: 50
Most Spend On: FOX, NBC
Creative Versions: 29
Est. Lifetime TV Spend: $24.9M
Studio: Warner Bros.
Started Airing: 08/13/16

$5.93M – Bleed for This

Bleed for This
Online Activity: 0.11% within the movie category*
National Airings: 1,299
Networks: 30
Most Spend On: ESPN, NFL Network
Creative Versions: 17
Est. Lifetime TV Spend: $12.69M
Studio: Open Road Films
Started Airing: 10/19/16

$4.24M – Almost Christmas

Almost Christmas
Online Activity: 0.23% within the movie category*
National Airings: 791
Networks: 27
Most Spend On: FOX, TNT
Creative Versions: 19
Est. Lifetime TV Spend: $18.82M
Studio: Universal Pictures
Started Airing: 06/26/16

$4.1M – Allied

Allied
Online Activity: 0.22% within the movie category*
National Airings: 382
Networks: 28
Most Spend On: NBC, FOX
Creative Versions: 14
Est. Lifetime TV Spend: $12.99M
Studio: Paramount Pictures
Started Airing: 08/12/16

$4.07M – Moana

Moana
Online Activity: 0.32% within the movie category*
National Airings: 568
Networks: 31
Most Spend On: CBS, NBC
Creative Versions: 23
Est. Lifetime TV Spend: $14.75M
Studio: Walt Disney Animation
Started Airing: 06/12/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 11/07/2016 and 11/13/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More News

  • Maren Morris

    Maren Morris Reveals Dates for Massive Tour Supporting New Album, 'Girl'

    Maren Morris today announced dates for her headlining to in support of her forthcoming sophomore album, “Girl.” The tour launches in Chicago on March 9 and features country artists Cassadee Pope and RaeLynn in support. Tickets for the general on-sale will begin Tuesday, January 22 at 10 a.m. local time. Citi is the official presale credit card [...]

  • Leslie Moonves, CEO of CBS CorporationAllen

    Leslie Moonves to Pursue Arbitration for His $120 Million Severance From CBS

    Former CBS Corp. chairman-CEO Leslie Moonves will pursue an arbitration claim to fight CBS for the $120 million severance that he was denied last month when the company’s board of directors determined he was fired for cause. Moonves was ousted in September after multiple women came forward with allegations of sexual misconduct against the longtime [...]

  • Grammy Awards60th Annual Grammy Awards, Press

    Camila Cabello, Cardi B, Post Malone, More to Perform at Grammy Awards

    The Recording Academy announced the first group of artists to perform on this year’s 61st annual Grammy Awards: nominees Camila Cabello, Cardi B, Dan + Shay, Post Malone, Shawn Mendes, Janelle Monáe, and Kacey Musgraves. The big show will be hosted by Alicia Keys and broadcast live on CBS at 8 p.m. ET 5 p.m. PT [...]

  • Sony Innovation Fund Invests in Location

    Sony Invests in Geolocation Startup Used to Shoot ‘Ready Player One’

    Sony’s venture capital arm, the Sony Innovation Fund, has invested in London-based What3words, a geolocation startup that aims to provide human-readable and easily shareable names for each and every location on the planet. What3words was previously used to share locations for the production of Steven Spielberg’s “Ready Player One,” and has also had cameos in [...]

  • Playables and Double Fine Film 'KIDS'

    Playables and Double Fine Creation 'Kids' Chosen for Berlinale

    “Kids,” a short film from Playables and Double Fine Presents, has been officially selected to screen at the 69th Berlin International Film Festival, announced Thursday via press release. The Berlin International Film Festival, commonly called the Berlinale, is one of the largest film festivals in the world. “Kids” will screen in a Berlinale sidebar called Generation. [...]

  • Roland Joffe

    Roland Joffe to Direct Mobster Drama 'The Legitimate Wiseguy'

    Roland Joffe will direct the independent mobster drama “The Legitimate Wiseguy,” Variety has learned exclusively. Joffe received Academy Award nominations for best director for “The Killing Fields” and “The Mission,” which won the Palme d’Or at the Cannes Film Festival in 1986. He also helmed “The Scarlet Letter,” “The Forgiven,” “City of Joy,” “Time Traveller,” and “There [...]

  • Signage at GameStop Vegas 2013, in

    GameStop Might Reinvest in Core Gaming After $700 Million Spring Mobile Sale

    GameStop will use proceeds from the recent $700 million sale of its Spring Mobile business to reduce outstanding debt, repurchase shares, or reinvest in the core gaming and collectibles business. The company announced the completion of the sale for the mobile company, which owns and operates 1,289 AT&T wireless stores, on Wednesday. Spring Mobile was [...]

More From Our Brands

Access exclusive content