Ads placed for the fantasy movie had an estimated media value of $6.05 million through Sunday for 954 national ad airings across 50 networks. Behind it in second place: Open Road Films’ “Bleed for This,” which saw 1,299 national ad airings across 30 networks, with an estimated media value of $5.93 million.
TV ad placements for Universal Pictures’ “Almost Christmas” (EMV: $4.24 million), Paramount Pictures’ “Allied” ($4.1 million) and Walt Disney Animation’s “Moana” ($4.07 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 11/07/2016 and 11/13/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
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