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‘Fantastic Beasts and Where to Find Them’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Warner Bros. claims the top spot in TV ad spending with “Fantastic Beasts and Where to Find Them.”

Ads placed for the fantasy movie had an estimated media value of $6.05 million through Sunday for 954 national ad airings across 50 networks. Behind it in second place: Open Road Films’ “Bleed for This,” which saw 1,299 national ad airings across 30 networks, with an estimated media value of $5.93 million.

TV ad placements for Universal Pictures’ “Almost Christmas” (EMV: $4.24 million), Paramount Pictures’ “Allied” ($4.1 million) and Walt Disney Animation’s “Moana” ($4.07 million) round out the chart.


Top Movie Commercials by Weekly TV Spend

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$6.05M – Fantastic Beasts and Where to Find Them

Fantastic Beasts and Where to Find Them
Online Activity: 0.67% within the movie category*
National Airings: 954
Networks: 50
Most Spend On: FOX, NBC
Creative Versions: 29
Est. Lifetime TV Spend: $24.9M
Studio: Warner Bros.
Started Airing: 08/13/16

$5.93M – Bleed for This

Bleed for This
Online Activity: 0.11% within the movie category*
National Airings: 1,299
Networks: 30
Most Spend On: ESPN, NFL Network
Creative Versions: 17
Est. Lifetime TV Spend: $12.69M
Studio: Open Road Films
Started Airing: 10/19/16

$4.24M – Almost Christmas

Almost Christmas
Online Activity: 0.23% within the movie category*
National Airings: 791
Networks: 27
Most Spend On: FOX, TNT
Creative Versions: 19
Est. Lifetime TV Spend: $18.82M
Studio: Universal Pictures
Started Airing: 06/26/16

$4.1M – Allied

Online Activity: 0.22% within the movie category*
National Airings: 382
Networks: 28
Most Spend On: NBC, FOX
Creative Versions: 14
Est. Lifetime TV Spend: $12.99M
Studio: Paramount Pictures
Started Airing: 08/12/16

$4.07M – Moana

Online Activity: 0.32% within the movie category*
National Airings: 568
Networks: 31
Most Spend On: CBS, NBC
Creative Versions: 23
Est. Lifetime TV Spend: $14.75M
Studio: Walt Disney Animation
Started Airing: 06/12/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 11/07/2016 and 11/13/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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