Ads placed for the superhero movie had an estimated media value of $6.66 million through Sunday for 731 national ad airings across 33 networks. Behind it in second place: Columbia Pictures’ “Inferno,” which saw 1,359 national ad airings across 39 networks, with an estimated media value of $6.6 million.
TV ad placements for DreamWorks Animation’s “Trolls” (EMV: $6.47 million), Warner Bros.’ “Fantastic Beasts and Where to Find Them” ($6.22 million) and Lionsgate’s “Hacksaw Ridge” ($5.6 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 10/24/2016 and 10/30/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.