‘Daredevil’ Season 2: Anticipation Pacing Ahead of Last Year

Less than a month away from the season two release, Netflix’s “Daredevil” is already outpacing last year’s engagement.

Earlier this week, Netflix released the trailer for the upcoming season, which has already racked up 4 million views on YouTube and outpaces the season one Trailer release by more than 11% one week post-release. Based on lifetime views, the clip already ranks as the third most viewed YouTube clip for of any Netflix Marvel series (the Jessica Jones official trailer still holds first place).

While YouTube drove this week’s engagement, Facebook is where Daredevil has seen its largest gains from last year. With an audience 1.5 million users stronger than this point last year, buzz around this year’s trailer nearly triples last year as the season 2 post garnered nearly 3X the Likes, Shares & Comments, alongside an additional 3 million views.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Feb 15, 2016 – Sunday Feb 21, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 13,476
2 2 American Idol 5,106
3 3 America’s Got Talent 3,810
4 4 Kitchen Nightmares 3,580
5 5 America’s Funniest Home Videos 3,136
6 6 The Flash 1,597
7 7 The Simpsons 1,379
8 This Old House 1,083
9 9 Empire 1,060
10 8 Grey’s Anatomy 881

Cable/Streaming Monday Feb 15, 2016 – Sunday Feb 21, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 9 Game of Thrones 11,207
2 1 Lip Sync Battle 9,934
3 3 The Walking Dead 7,159
4 4 Dance Moms 6,809
5 2 Top Gear 6,778
6 5 Key & Peele 5,551
7 Daredevil 4,778
8 6 Pretty Little Liars 2,934
9 8 Teen Wolf 2,576
10 My Strange Addiction 2,181

Late Night Monday Feb 15, 2016 – Sunday Feb 21, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 83,414
2 2 The Late Late Show With James Corden 76,965
3 3 Jimmy Kimmel Live! 43,038
4 5 Saturday Night Live 21,314
5 4 Conan 17,357

Trending Monday Feb 15, 2016 – Sunday Feb 21, 2016

PROGRAM RATING(000) % CHANGE
The Path 1,335 +5,595%
The Americans 979 +2,538%
Daredevil 4,778 +1,970%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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