×
You will be redirected back to your article in seconds

‘Central Intelligence’ Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Warner Bros. claims the top spot in TV ad spending with “Central Intelligence.”

Ads placed for the action comedy film had an estimated media value of $4.94 million through Sunday, for 833 national ad airings across 35 networks. Behind it in second place: Twentieth Century Fox’s “X-Men: Apocalypse,” which saw 1,829 national ad airings across 47 networks, with an estimated media value of $4.9 million.

TV ad placements for Paramount Pictures’ “Teenage Mutant Ninja Turtles: Out of the Shadows” (EMV: $4.39 million), Walt Disney Pictures’ “Alice Through the Looking Glass” ($4.12 million) and Lionsgate’s “Now You See Me 2” ($4.07 million) round out the chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$4.94M – Central Intelligence

Central Intelligence
Online Activity: 0.63% within the movie category*
National Airings: 833
Networks: 35
Most Spend On: TNT, CBS
Creative Versions: 10
Est. Lifetime TV Spend: $8.76M
Studio: Warner Bros.
Started Airing: 04/10/16

$4.9M – X-Men: Apocalypse

X-Men: Apocalypse
Online Activity: 4.82% within the movie category*
National Airings: 1,829
Networks: 47
Most Spend On: NBC, ESPN
Creative Versions: 17
Est. Lifetime TV Spend: $23.08M
Studio: Twentieth Century Fox
Started Airing: 05/04/16

$4.12M – Alice Through The Looking Glass

Alice Through The Looking Glass
Online Activity: 13.79% within the movie category*
National Airings: 1,065
Networks: 33
Most Spend On: NBC, ABC
Creative Versions: 21
Est. Lifetime TV Spend: $23.01M
Studio: Walt Disney Pictures
Started Airing: 02/13/16

$4.07M – Now You See Me 2

Now You See Me 2
Online Activity: 2.99% within the movie category*
National Airings: 656
Networks: 31
Most Spend On: TNT, NBC
Creative Versions: 8
Est. Lifetime TV Spend: $8.82M
Studio: Lionsgate
Started Airing: 05/03/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 05/23/2016 and 05/29/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More News

  • First Look at Cannes-Bound ‘Diego Maradona’

    First Look at Cannes-Bound ‘Diego Maradona’ Feature Documentary

    Diego Maradona waves to raucous Napoli fans before heading into a media scrum and press conference in the first clip from the feature documentary about the soccer superstar. “Diego Maradona” is the third film from the team behind the award-winning “Senna” and “Amy,” with Asif Kapadia directing and James Gay-Rees and Paul Martin producing. They [...]

  • DSC03586.ARW

    Virgin Media Partners With Amazon, Integrates Prime Video App

    Virgin Media is adding the Amazon Prime Video app to its TV service. The Liberty Global-owned cabler will integrate the app into its ultra HD settop from this summer, meaning customers with the high-end box can access Prime Video directly. Virgin Media will be the first Liberty Global pay TV business to integrate Amazon’s streaming [...]

  • The Lighthouse

    Cannes: Directors' Fortnight Unveils Lineup

    Robert Eggers’s anticipated “The Lighthouse” with Robert Pattinson and Willem Dafoe, Bertrand Bonello’s “Zombi Child” and Japanese helmer Takashi Miike’s “First Love” are set to unspool at Cannes’ Directors Fortnight under the new leadership of Paolo Moretti. Described by Moretti as a “hypnotic two-hander” powered by Pattinson and Dafoe, “The Lighthouse” is fantasy horror film [...]

  • Media Luna Acquires ‘We Had It

    Cannes Festival: Media Luna Takes ‘We Had It Coming,’ ‘The Friendly Man’ (EXCLUSIVE)

    In the run-up to next month’s Cannes Festival, Cologne-based Media Luna New Films has acquired international rights to “We Had It Coming,” starring Natalie Krill (“Wynonna Earp,” “Below Her Mouth”) and Brazil’s “The Friendly Man,” one of the standouts at Ventana Sur’s strong Copia Final showcase of near-finished Latin American movies. MK2 Mile End will [...]

  • Singapore's Mediacorp Unveils Trip of Content

    APOS: Singapore's Mediacorp Unveils Wattpad, Vice Media Deals

    Singapore’s state-backed Mediacorp has struck a trio of new content production deals. They span partnerships with new tech incubators and producers Wattpad and Vice Media, and a series production deal with Spackman Entertainment. Mediacorp says that the trio of moves reflect an initiative to broaden its content ecosystem, explore fresh ideas and new approaches to [...]

  • PyeongChang Winter Olympics

    France Televisions to Sub-License Olympic Games for Beijing 2022 and Paris 2024 From Discovery

    France Télévisions has signed a deal with Discovery to sub-license exclusive free-to-air French broadcasting rights to the Olympic Games for Beijing 2022 and Paris 2024 from Eurosport, Discovery’s leading sports brand. Under the deal, France Télévisions will broadcast the 2022 and 2024 Olympic Games, as well as extended coverage, including dedicated streams covering every sport, [...]

  • ‘Avengers: Endgame’ Stars Make Emotional Speeches

    ‘Avengers: Endgame’ Stars Make Emotional Speeches at Historic Marvel Premiere

    If more than twenty worldwide blockbusters over ten years sounds like a big undertaking, try locking up the cell phones and smartwatches of Hollywood’s most important people for four hours. Only a franchise with the cache of the “Avengers” series could have A-list talent, celebrity fans, agents and executives gladly turn over their gadgets for [...]

More From Our Brands

Access exclusive content