Ads placed for the action comedy film had an estimated media value of $4.94 million through Sunday, for 833 national ad airings across 35 networks. Behind it in second place: Twentieth Century Fox’s “X-Men: Apocalypse,” which saw 1,829 national ad airings across 47 networks, with an estimated media value of $4.9 million.
TV ad placements for Paramount Pictures’ “Teenage Mutant Ninja Turtles: Out of the Shadows” (EMV: $4.39 million), Walt Disney Pictures’ “Alice Through the Looking Glass” ($4.12 million) and Lionsgate’s “Now You See Me 2” ($4.07 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 05/23/2016 and 05/29/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
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