In this week’s edition of the Variety Movie Commercial Tracker, powered byiSpot.tv, Warner Bros. claims the top spot in TV ad spending with “Central Intelligence.”
Ads placed for the action comedy film had an estimated media value of $4.94 million through Sunday, for 833 national ad airings across 35 networks. Behind it in second place: Twentieth Century Fox’s “X-Men: Apocalypse,” which saw 1,829 national ad airings across 47 networks, with an estimated media value of $4.9 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 05/23/2016 and 05/29/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
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