Ads placed for the superhero movie had an estimated media value of $4.99 million through Sunday, for 545 national ad airings across 37 networks, bringing its lifetime total to $29.08 million. Just behind it in second place: Universal’s “My Big Fat Greek Wedding 2,” which saw 900 national ad airings across 26 networks, with an estimated media value of $4.24 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 03/14/2016 and 03/20/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
After hosting Smashing Pumpkins, Thirty Seconds to Mars, and Third Eye Blind on Saturday night, Kroq returned to the Forum in Los Angeles on Sunday for night two of its annual Almost Acoustic Christmas bonanza with some very different sets. Three of the most memorable acts of the night had one things in common: they’re [...]
BWR’s Steven Wilson, Ron Hofmann, and Hayley Antonian have announced the formation of a new communications company, Scenario, headquartered in Los Angeles and New York. Together, Wilson, Hofmann, and Antonian will serve as co-presidents while providing integrated communication strategies for clients across the entertainment, lifestyle, and technology industries. Entrepreneur and business strategist Brian Lee will work alongside [...]
Welcome back to Tune In: our weekly newsletter offering a guide to the best of the week’s TV. Each week, Variety’s TV team combs through the week’s schedule, selecting our picks of what to watch and when/how to watch them. This week, “Chilling Adventures of Sabrina” debuts its holiday special and “The Conners” airs its [...]
Capcom is working on a massive expansion for “Monster Hunter: World,” it announced on Monday. Iceborne will be available in Fall 2019 on PlayStation 4 and Xbox One. Capcom said it will share more details about a PC release in the future. The expansion will have new quest ranks, locales, monsters, moves, and gear, as [...]
The Starz series “Power” has shut down production after an on-set accident led to the death of a production assistant early Monday morning. Pedro Jimenez, 63, was setting up traffic cones for a shoot in Brooklyn at approximately 4:20 AM ET when he was struck by a 2006 Ford Explorer, with the driver remaining at [...]
“Bumblebee” director Travis Knight admits he couldn’t believe it when Paramount Studios and producer Lorenzo di Bonaventura called him two years ago, asking him to helm the upcoming “Transformers” movie. “My initial question was, ‘Did you guys get the right number?'” Knight joked at Sunday’s premiere of “Bumblebee” at the Chinese Theater in Los Angeles. “You’ve seen [...]
Smart speaker maker Sonos has hired former Tribune exec Eddie Lazarus as its new chief legal officer. Lazarus will be in charge of all legal, regulatory, compliance and SEC reporting issues, among other things. Prior to joining Sonos, Lazarus worked as general counsel and chief strategy officer for Tribune Media. Before that, he was chief of [...]