Ads placed for the superhero movie had an estimated media value of $4.99 million through Sunday, for 545 national ad airings across 37 networks, bringing its lifetime total to $29.08 million. Just behind it in second place: Universal’s “My Big Fat Greek Wedding 2,” which saw 900 national ad airings across 26 networks, with an estimated media value of $4.24 million.
TV ad placements for Lionsgate’s “The Divergent Series: Allegiant” (EMV: $3.66 million), Warner Bros.’ “Barbershop: The Next Cut” ($3.58 million) and Columbia’s “Miracles From Heaven” ($3.23 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 03/14/2016 and 03/20/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.