Ads placed for the sci-fi movie had an estimated media value of $4.54 million through Sunday, for 870 national ad airings across 29 networks, bringing its lifetime total to $13.93 million. Just behind it in second place: Universal’s “My Big Fat Greek Wedding 2,” which saw 928 national ad airings across 27 networks, with an estimated media value of $3.95 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 03/07/2016 and 03/13/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Police called to a St. Paul, Minnesota apartment last Friday for a noise complaint found a group of people engaged in a heated match of “Super Smash Bros. Ultimate,” so naturally they joined in, according to Yahoo Lifestyle. After a series of noise complaints had been lodged against his friends at the apartment complex, Jovante M. Williams [...]
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