×
You will be redirected back to your article in seconds

‘Allegiant’ Tops in TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Lionsgate claims the top spot in TV ad spending with “The Divergent Series: Allegiant.”

Ads placed for the sci-fi movie had an estimated media value of $4.54 million through Sunday, for 870 national ad airings across 29 networks, bringing its lifetime total to $13.93 million. Just behind it in second place: Universal’s “My Big Fat Greek Wedding 2,” which saw 928 national ad airings across 27 networks, with an estimated media value of $3.95 million.

TV ad placements for Paramount’s “10 Cloverfield Lane” (EMV: $3.94 million), DC Entertainment’s “Batman v Superman: Dawn of Justice” ($3.01 million) and Columbia’s “Miracles From Heaven” ($2.81 million) round out the chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$4.54M – The Divergent Series: Allegiant

The Divergent Series: Allegiant
Online Activity: 1.13% within the movie category*
National Airings: 870
Networks: 29
Most Aired On: MTV – Music Television, POP
Creative Versions: 15
Est. Lifetime TV Spend: $13.93M
Studio: Lionsgate
Started Airing: 02/14/16

$3.95M – My Big Fat Greek Wedding 2

My Big Fat Greek Wedding 2
Online Activity: 0.45% within the movie category*
National Airings: 928
Networks: 27
Most Aired On: TLC, Lifetime Movie Network
Creative Versions: 9
Est. Lifetime TV Spend: $10.58M
Studio: Universal Pictures
Started Airing: 01/31/16

$3.94M – 10 Cloverfield Lane

10 Cloverfield Lane
Online Activity: 1.11% within the movie category*
National Airings: 988
Networks: 40
Most Aired On: MTV – Music Television, MTV2: Music Television
Creative Versions: 18
Est. Lifetime TV Spend: $15.36M
Studio: Paramount Pictures
Started Airing: 02/10/16

$3.01M – Batman v Superman: Dawn of Justice

Batman v Superman: Dawn of Justice
Online Activity: 3.10% within the movie category*
National Airings: 527
Networks: 37
Most Aired On: ESPN, Comedy Central
Creative Versions: 16
Est. Lifetime TV Spend: $24.06M
Studio: DC Entertainment
Started Airing: 01/09/16

$2.81M – Miracles From Heaven

Miracles From Heaven
Online Activity: 0.72% within the movie category*
National Airings: 698
Networks: 34
Most Aired On: Freeform, BET
Creative Versions: 15
Est. Lifetime TV Spend: $8.55M
Studio: Columbia Pictures
Started Airing: 11/24/15

1 Movie titles with a minimum spend of $100,000 for airings detected between 03/07/2016 and 03/13/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More News

  • Police Responding To Noise Complaint Play

    Police Responding To Noise Complaint End Up Playing 'Super Smash Bros. Ultimate'

    Police called to a St. Paul, Minnesota apartment last Friday for a noise complaint found a group of people engaged in a heated match of “Super Smash Bros. Ultimate,” so naturally they joined in, according to Yahoo Lifestyle. After a series of noise complaints had been lodged against his friends at the apartment complex, Jovante M. Williams [...]

  • Aquaman 2018

    'Aquaman' Reviews: What the Critics Are Saying

    Reviews of DC’s “Aquaman” vary between feelings of surprise and disappointment. Some critics are applauding director James Wan’s strong re-imagining of a previously stale character, while others are harping on DC’s inability to stack up against rival Marvel — but most are just relieved the film isn’t an all-out flop. There are virtually no qualms about [...]

  • A Female Perspective on Music Production

    A Female Perspective on Music Production: 'Change Takes Time,' Says Ex-Matrix Member

    With Linda Perry’s Grammy nomination for Producer of the Year, it’s the first time in 14 years that a woman has been represented in the category. Perry is preceded by Lauren Christy, formerly of the production trio The Matrix, who has written for Avril Lavigne (“Complicated,” “Sk8er Boi”), and Enrique Iglesias (Tonight I’m Loving You”), [...]

  • Amy Poehler Is Ready for a

    Amy Poehler Is Ready for a 'Parks and Rec' Reunion

    Is Amy Poehler just getting our hopes up? We hope not, because the funny lady tells Variety that she’s ready for a “Parks and Recreation” reunion. “I am technically available,” Poehler said on Monday at Smart Girls’ 10th anniversary celebration dinner. “I have like six of Leslie’s blazers in my closet, so anytime.” “Parks and Recreation” [...]

  • IFFAM: Shekhar Kapur Plans Raft of

    IFFAM: Shekhar Kapur Plans New 'Elisabeth' Film (EXCLUSIVE)

    Shekhar Kapur, best known outside India for “Elizabeth,” his 1998 biopic about the 16th Century British queen, is readying a new “Elisabeth” film. Based on a musical about one of the most famous members of the Austrian royal family, the film is to be shot in German. Together with Michael Kunze and Sylvester Levay, Kapur [...]

  • Tripwire Interactive's 'Maneater' Coming to Epic

    Shark-Centric 'Maneater' Coming to Epic Games Store in 2019

    Tripwire Interactive is bringing its shark-themed action-RPG “Maneater” to the Epic Games Store in 2019. The game, which lets players take on the role of a killer shark, will debut on the Epic Games store and release on other PC platforms 12 months later. “Epic are doing something unheard of for digital distribution platforms – [...]

  • Vasan Bala Sets ‘Till The Last

    Vasan Bala Takes ‘Last Breath’ Back to Ronnie Screwvala's RSVP (EXCLUSIVE)

    Vasan Bala, director of the International Film Festival & Awards Macao’s Indian competition title “The Man Who Feels No Pain” (aka “Mard Ko Dard Nahin Hota”), will next direct “Till The Last Breath” (“Marte Dum Tak”). As with “No Pain,” former Disney India managing director Ronnie Screwvala will produce through his RSVP production outfit. “No [...]

More From Our Brands

Access exclusive content