Ads placed for the sci-fi movie had an estimated media value of $4.54 million through Sunday, for 870 national ad airings across 29 networks, bringing its lifetime total to $13.93 million. Just behind it in second place: Universal’s “My Big Fat Greek Wedding 2,” which saw 928 national ad airings across 27 networks, with an estimated media value of $3.95 million.
TV ad placements for Paramount’s “10 Cloverfield Lane” (EMV: $3.94 million), DC Entertainment’s “Batman v Superman: Dawn of Justice” ($3.01 million) and Columbia’s “Miracles From Heaven” ($2.81 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 03/07/2016 and 03/13/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
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