Ads placed for the sci-fi movie had an estimated media value of $4.54 million through Sunday, for 870 national ad airings across 29 networks, bringing its lifetime total to $13.93 million. Just behind it in second place: Universal’s “My Big Fat Greek Wedding 2,” which saw 928 national ad airings across 27 networks, with an estimated media value of $3.95 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 03/07/2016 and 03/13/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
LILLE, France — Belgian production company De Mensen, which has just been acquired by France’s Newen, has teamed with Reel One Entertainment on a new cross-continental thriller series, “Capturing Big Mouth. The series will be pitched Monday at this year’s Series Mania Forum Co-pro Pitching section. It chronicles the unlikely rise and eventual fall of [...]
UPDATED: Viacom and DirecTV executives went down to the wire Friday on a combative contract renewal negotiation with high stakes for both sides. The companies stayed in talks past the midnight Eastern contract expiration and the channels stayed up on AT&T’s platforms. Sources indicated early Saturday that the threat of a blackout had been averted. [...]
Barbra Streisand only met Michael Jackson a few times, but she definitely has some opinions about his alleged molestation of several young boys. Streisand shared her thoughts with the Times in the U.K. ahead of her July concert at London’s Hyde Park. Given that Streisand is one of the few people alive to have experienced [...]
Movie and TV composers are in greater demand than ever for, surprisingly, new music for the concert hall. For decades, concert commissions for film composers were few and far between. The increasing popularity of John Williams’ film music, and his visibility as conductor of the Boston Pops in the 1980s and ’90s, led to his [...]
Idris Elba is in negotiations to join Andy Serkis and Thomas Brodie-Sangster in Fox’s fantasy-action movie “Mouse Guard” with “Maze Runner’s” Wes Ball directing. Fox is planning a live-action movie through performance capture technology employed in the “Planet of the Apes” films, in which Serkis starred as the ape leader Caesar. David Peterson created, wrote, [...]
In today’s roundup, Netflix announces the premiere date for Ryan Murphy’s “The Politician” series, and Kristin Cavallari will host “Paradise Hotel” on Fox. DATES Reality star Kristin Cavallari will host Fox’s reboot of “Paradise Hotel,” an unscripted dating show in which a group of singles will check into a tropical resort and compete to check [...]
“Devil May Cry 5,” the latest entry in the long-running stylish action series from Capcom, shipped over 2 million units globally in its first two weeks. Capcom announced on Friday that the game achieved that milestone across the various platforms it’s appeared on, including Xbox One, PlayStation 4, and PC. It’s enjoyed a massively successful [...]