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ABC’s ‘The Catch’ Showing Digital Heat Ahead of Premiere

Just days away from its March 24 premiere, new ABC series “The Catch” leapt from last week’s trending leaderboard into the number six slot among Broadcast programs after garnering nearly 3 million engagements.

Since last week, the series has racked up millions of views across two trailers uploaded to YouTube (watch here & here) and now holds the No. 2 most-viewed clip on ABC’s official channel. In addition to YouTube engagement, the series continues to pick up thousands of views on Facebook, with this week’s top clip generating more than 700,000 total views.

The series comes in well ahead of another Shondaland series, “How to Get Away with Murder,” which joined the #TGIT lineup in September 2014 with 228,000 digital engagements one week out from its premiere.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Mar 14, 2016 – Saturday Mar 19, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 30,839
2 2 American Idol 6,266
3 5 America’s Funniest Home Videos 4,095
4 3 Kitchen Nightmares 4,021
5 4 America’s Got Talent 3,078
6 The Catch 2,864
7 What Would You Do? 1,555
8 7 Empire 1,391
9 9 This Old House 1,078
10 8 The Simpsons 928

Cable/Streaming Monday Mar 14, 2016 – Saturday Mar 19, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 3 Dance Moms 5,979
2 2 Top Gear 5,502
3 5 Key & Peele 4,40119
4 8 Pretty Little Liars 4,119
5 6 The Walking Dead 3,622
6 4 Lip Sync Battle 3,615
7 1 Game of Thrones 3,304
8 Daredevil 2,845
9 7 Weediquette 2,203
10 10 Impractical Jokers 2,087

Late Night Monday Mar 14, 2016 – Saturday Mar 19, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 41,542
2 5 Saturday Night Live 25,865
3 2 Jimmy Kimmel Live! 23,472
4 4 The Late Late Show With James Corden 17,684
5 3 Conan 14,825

Trending Monday Mar 14, 2016 – Saturday Mar 19, 2016

PROGRAM RATING(000) % CHANGE
Containment 658 +2,817%
Unbreakable Kimmy Schmidt 1,366 +1,968%
Gold Rush 1,030 +876%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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