In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Paramount claims the top spot in TV ad spending with “10 Cloverfield Lane.”
Ads placed for the sci-fi horror thriller had an estimated media value of $5.13 million through Sunday, for 1,010 national ad airings across 39 networks, bringing its lifetime total to $11.46 million. Just behind it in second place: Focus Features’ “London Has Fallen,” which saw 1,464 national ad airings across 41 networks, with an estimated media value of $4.68 million.
TV ad placements for Disney’s “Zootopia” (EMV: $4.53 million), Universal’s “My Big Fat Greek Wedding 2” ($3.86 million) and Lionsgate’s “The Divergent Series: Allegiant” ($3.59 million) round out the chart.
[variety_ispot_tv]
Top Movie Commercials by Weekly TV Spend
$5.13M – 10 Cloverfield Lane
$4.68M – London Has Fallen
$4.53M – Zootopia
$3.86M – My Big Fat Greek Wedding 2
$3.59M – The Divergent Series: Allegiant
1 Movie titles with a minimum spend of $100,000 for airings detected between 02/29/2016 and 03/06/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
