Ads placed for the sci-fi horror thriller had an estimated media value of $5.13 million through Sunday, for 1,010 national ad airings across 39 networks, bringing its lifetime total to $11.46 million. Just behind it in second place: Focus Features’ “London Has Fallen,” which saw 1,464 national ad airings across 41 networks, with an estimated media value of $4.68 million.
TV ad placements for Disney’s “Zootopia” (EMV: $4.53 million), Universal’s “My Big Fat Greek Wedding 2” ($3.86 million) and Lionsgate’s “The Divergent Series: Allegiant” ($3.59 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 02/29/2016 and 03/06/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
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