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The well-reviewed Broadway revival of “Fiddler on the Roof” will close at the end of the year, with its producer, Jeffrey Richards, announcing the end date well in advance in hopes to goosing sales over the coming months.

A musical-theater perennial and an old-school favorite with family audiences, “Fiddler” started out strong at the box office, regularly posting weekly sales of more than $1 million for its first several weeks on the boards. More recently momentum has begun to sag, with last week’s gross ringing in at about $725,000, a dip compared to the prior week, even in a tourist-heavy frame that saw most individual productions rise.

The production won strong reviews when it opened in December, but it found itself in a competitive field of revivals at the Tony Awards, where the production was nominated for three trophies but won none. Directed by Bartlett Sher (“South Pacific,” “The King and I”), “Fiddler” stars Broadway favorite Danny Burstein, who was considered a contender for the lead actor in a musical award. (Leslie Odom, Jr. of “Hamilton” ultimately walked away with that award.)

“Fiddler” will shutter at the Broadway Theater Dec. 31. The production, capitalized at around $12 million, hasn’t yet recouped its costs, and seems unlikely to do so before its closing date if weekly grosses don’t improve.