Fathom Events, the alternative-content distributor for bigscreen fare, has teamed up with streaming service BroadwayHD to present U.S. cinema screenings of select U.S. and international titles drawn from BroadwayHD’s growing catalog of stage-performance captures.
The partnership kicks off in December with a nationwide screening of “She Loves Me,” the Tony-nominated Roundabout Theater Company production that, via BroadwayHD, became the first Broadway musical to livestream a performance. For Fathom, the new initiative furthers an interest in Broadway-oriented programming that it had already begun to explore with an upcoming screening of “Allegiance,” while for BroadwayHD, the team-up brings the service into the bigscreen realm where the National Theater’s NT Live and the Metropolitan Opera’s Live in HD have already found success.
“She Loves Me” starred Zachary Levi, Laura Benanti and Jane Krakowski in a story about two clerks at a perfume shop who are also anonymous pen pals. Just before it ended its five-month limited run in July, the production became one of a string of livestreams broadcast and captured by BroadwayHD in recent months, including Off Broadway performances of “Buried Child” and “Old Hats.”
The “She Loves Me” cinema screening is set for Dec. 1, with the performance capture accompanied by onscreen interviews with the cast and creative team. Further titles to screen via the Fathom/BroadwayHD partnership have yet to be set.