The Broadway box office continued a summer slowdown last week — but “Hamilton” held strong in its last week with three of its original stars, while a couple of shows were up, including “She Loves Me,” getting a boost of last-minute business before the end of its limited run.
Overall Broadway attendance was down by 10,000 to 235,573 in a week that, because July 4 fell on a Monday, was either a shortened back-to-work week after the long weekend, or a vacation week at a time of year when breaks seem more likely to revolve around the warm-weather activities of summer rather than theatergoing. With 29 shows running, the overall Broadway cume came in at $24.9 million — which is about $1.5 million less than the same week last year, when there were only 28 shows running.
“Hamilton” ($2,053,263), of course, did just fine, but didn’t see any major boost from the hyped-up final performance of creator-star Lin-Manuel Miranda. (The most exorbitant ticket prices would have been paid on the secondary market, rather than at the box office.) Fellow Tony winner “The Humans” ($535,584) also held firm, as did top sellers including “Aladdin” ($1,591,362) and “The Book of Mormon” ($1,322,710), plus a well-received staging of a classic, “The Crucible” ($510,250).
Meanwhile, a couple of shows notably bucked the downward trend, including “She Loves Me” ($712,072), rising close to 15% before its July 10 closing. At the top of the heap, “The Lion King” ($2,255,572) had no problem picking up summer business.
Otherwise, sales at individual productions were down, with each title reporting week-to-week losses of varying sizes, ranging from the unremarkable at shows like “Wicked” ($1,758,107) and “Waitress” ($969,699) to the more severe, as at “Paramour” ($859,152) or “The Color Purple” ($689,987). But if the summer follows the arc of most on Broadway, overall sales should pick up one more before they slow down again in late August.