The Broadway Channel — the video content brand affiliated with online ticket seller and news outlet Broadway.com and with producer-presenter Broadway Across America — is expanding its reach to televisions with a new over-the-top channel on Apple TV, Roku and Fire TV.
The OTT channel gives TV audiences on-demand access to Broadway.com videos, including the outlet’s regular lineup of news segments, talk shows (“One on One,” “Show People,” “Side by Side by Susan Blackwell”), fan-question sessions with stage talent (“Ask a Star”) and documentary shorts about actors (“Character Study”) and designers (“Building Broadway”). About 15 to 20 new videos will go up weekly.
The channel isn’t set up to accommodate the ticketing transactions that are central to Broadway.com’s business model, but the OTT content nonetheless serves as marketing for the stage fare on sale via Broadway.com’s website and mobile apps. It also helps promote shows that will eventually tour to Broadway Across America’s national network of road presenters, which boast about 265,000 season ticket subscribers in total.
The move into the OTT space marks the latest expansion for the Broadway Channel, which already plays in New York hotel rooms and on in-flight airline screens, and recently created a half-hour special, “Broadway.com Presents At the Tonys,” that CBS aired in 27 markets last weekend.
Broadway Channel, Broadway.com and Broadway Across America are all part of the John Gore Organization, the theater corporation that recently rechristened itself following several years operating under the name Key Brand Entertainment.