×

Base FX Looks To Become A Toon Titan

New venture eyes burgeoning Chinese market for animated family films

At the 12th China Intl. Cartoon & Animation Festival, held in April, it was revealed that the market for domestic animated films had grown 78.6% in 2015 — accounting for revenue of about $300 million.

Little wonder then the major players in China’s domestic industry — Base FX among them — are looking at animation as a future step.
“We are local in terms of our artists and we are looking into making the films that the Chinese audience wants to see,” says Base FX founder and CEO Christopher Bremble. “These are ‘their’ films and, you know, the market is still growing. No one really knows just how big things will get.”

Bremble says animation is a natural progression for his company, expanding on talents — and ideas — it’s already being developed. “Every visual effects company has wanted to make its own movies,” he says. “In 2013 we started a content team and the plan has been quite simple. We want to make one film a year. It’ll be big, but we’ll take our time. We’ll get it right. We’ll use that project to fill capacity.”

Popular on Variety

Other vfx companies have tried this concept, with mixed results. But Base has the backing of giant investment group China Media Capital, which should help give the plan the financial clout necessary.

Bremble says Base can succeed where Western companies did not. “We’re uniquely positioned to make spectacle-driven movies for the Chinese market because we can make them at a price for the market,” he says.

More Film

  • Berlinale’s Africa Hub Hosts Innovative Voices

    Berlinale's Africa Hub Hosts Innovative Voices

    For the past three editions of the European Film Market, as visitors cinched their coats tight and hustled through the February chill, many noticed a stark presence in the shadow of the Martin Gropius Bau: a giant glass cube teeming with overflow crowds, built by the EFM to host the Berlinale Africa Hub. Conceived as [...]

  • Halelluja

    Berlin Fest Screens Rare Prints of King Vidor Classics in Retrospective Sidebar

    American director-producer-screenwriter King Vidor (1894-1982), whose long and notable career parallels the history of Hollywood filmmaking, is the subject of a 35-film retrospective at the Berlinale, curated by Rainer Rother, artistic director of the Deutsche Kinematek and head of the Retrospective program. The films, chosen from five decades, will be screened in the best extant [...]

  • Beasts Clawing at Straws Review

    'Beasts Clawing at Straws': Film Review

    Cheap gangsters, duplicitous dragon ladies, a mute tattooed assassin, get-rich-quick schlubs looking to score and a comical detective: “Beasts Clawing at Straws” could just as well be called “Beasts Toying with Clichés” if it weren’t such an amusing, echt Korean romp. Debuting director Kim Yong-hoon acknowledges a certain “Fargo” influence, but there’s also a hint [...]

  • Dev Patel Toronto International Film Festival

    Film News Roundup: Dev Patel to Star in 'Flash Crash' Financial Thriller

    In today’s film news roundup, Dev Patel will portray a market whiz in a “Flash Crash” movie, the late Marty Sklar is honored at UCLA, “The Conversation” is getting a re-release and Ellen Page’s documentary gets a trailer. PROJECT LAUNCH Dev Patel will star in the adaptation of “Flash Crash: A Trading Savant, a Global [...]

  • Police guard the scenery in front

    Mass Shooting in Germany Raises Security Concerns for Berlin Film Festival

    A mass shooting in the West German city of Hanau has raised security concerns for the Berlin Film Festival, which kicks off on Thursday. Local media reports late Wednesday indicate that several people are dead following a shooting. Eight people are believed to have been killed while five others are injured. An unknown assailant is [...]

  • Foto: ©2019 TOM TRAMBOWProjekt: „Lassie Come

    Global Screen Sells 'Lassie Come Home' to More Than 44 Countries (EXCLUSIVE)

    Munich-based world sales company Global Screen has pre-sold the new adaptation of Eric Knight novel’s “Lassie Come Home,” whose canine character was first brought to the big screen more than 75 years ago, to more than 44 countries. Territories include Italy (Lucky Red), France (Mediawan Rights), Scandinavia (Angel Scandinavia), Israel (Film House), CIS (Volga Film), [...]

  • Paramount Players

    Paramount Players Loses Executives Matt Dines, Ali Bell

    Paramount Players has lost two of its executives, with Matt Dines and Ali Bell leaving their posts as executive vice presidents of development and production. A spokesman for Paramount told Variety that there are no plans to shutter the three-year-old division in the wake of the departures. Wyck Godfrey, Paramount’s motion pictures group president, remains [...]

More From Our Brands

Access exclusive content