Ads placed for the computer-animated 3D movie had an estimated media value of $5.15 million through Sunday, for 723 national ad airings across 30 networks, bringing its lifetime total to $15.75 million. Just behind it in second place: Twentieth Century Fox’s “Eddie the Eagle,” which saw 1,054 national ad airings across 34 networks, with an estimated media value of $4.6 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 02/15/2016 and 02/21/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.