‘Zootopia’ Again Tops in TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Disney claims the top spot in TV ad spending with “Zootopia” for the second week in a row.

Ads placed for the computer-animated 3D movie had an estimated media value of $5.15 million through Sunday, for 723 national ad airings across 30 networks, bringing its lifetime total to $15.75 million. Just behind it in second place: Twentieth Century Fox’s “Eddie the Eagle,” which saw 1,054 national ad airings across 34 networks, with an estimated media value of $4.6 million.

TV ad placements for Lionsgate’s “Gods of Egypt” (EMV: $4.22 million), Paramount’s “Whiskey Tango Foxtrot” ($3.94 million) and Focus Features’ “London Has Fallen” ($3.73 million) round out the chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$5.15M – Zootopia

Zootopia
Online Activity: 3.99% within the movie category*
National Airings: 723
Networks: 30
Most Aired On: Disney XD, Disney Channel
Creative Versions: 22
Est. Lifetime TV Spend: $15.75M
Studio: Walt Disney Animation
Started Airing: 12/25/15

$4.6M – Eddie the Eagle

Eddie the Eagle
Online Activity: 0.39% within the movie category*
National Airings: 1,054
Networks: 34
Most Aired On: FX, Lifetime
Creative Versions: 15
Est. Lifetime TV Spend: $12.3M
Studio: Twentieth Century Fox
Started Airing: 01/28/16

$4.22M – Gods of Egypt

Gods of Egypt
Online Activity: 2.96% within the movie category*
National Airings: 890
Networks: 30
Most Aired On: Pop, MTV
Creative Versions: 8
Est. Lifetime TV Spend: $11.7M
Studio: Lionsgate
Started Airing: 01/24/16

$3.94M – Whiskey Tango Foxtrot

Whiskey Tango Foxtrot
Online Activity: 0.52% within the movie category*
National Airings: 661
Networks: 26
Most Aired On: MTV, TV LAND
Creative Versions: 17
Est. Lifetime TV Spend: $8.83M
Studio: Paramount Pictures
Started Airing: 01/30/16

$3.73M – London Has Fallen

London Has Fallen
Online Activity: 0.47% within the movie category*
National Airings: 883
Networks: 33
Most Aired On: MTV, SYFY
Creative Versions: 14
Est. Lifetime TV Spend: $13.19M
Studio: Focus Features
Started Airing: 01/16/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 02/15/2016 and 02/21/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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