You will be redirected back to your article in seconds

Warner Bros. Pushes Wonder Woman, Lego Batman at Licensing Expo

Wonder Woman, Lego Batman and “Fantastic Beasts and Where to Find Them” will highlight the Warner Bros. Consumer Products presentation at this week’s Licensing Expo 2016.

The studio is rolling out an array of global licensing, merchandising and retail products at the event, which launches Tuesday at the Mandalay Bay in Las Vegas. Other key properties include DC Super Hero Girls and Scooby-Doo in the family-adventure “S.C.O.O.B.”

“As we head into Licensing Expo 2016 and look to the year ahead, we’re focused on forging new and innovative partnerships with premier licensees and retailers, continuing to build strong franchises, and delivering great product and experiences to our consumers,” said Pam Lifford, president of Warner Bros. Consumer Products.

Warner Bros. is releasing the movie “Wonder Woman” next June 2 as part of its expansion of the DC Universe, launched in March with “Batman v. Superman: Dawn of Justice” with Gal Gadot introduced as Wonder Woman. The licensing and merchandising program will be highlighted by fashion-focused items and include a commemoration of the character’s 75th anniversary this year.

Wonder Woman is part of the DC Super Hero Girls franchise, led by master toy partner Mattel with a global merchandising program that crosses multiple categories and rolls out worldwide in July.

The studio is teamed with The Lego Group to build on the existing partnership with “The Lego Batman Movie,” out on Feb. 10, and “Ninjago,” which opens in September, 2017. The two films went in to development following the surprising success of 2014’s “The Lego Movie.”

Warner Bros. is also planning a major licensing/merchandising program for Harry Potter spinoff  “Fantastic Beasts and Where to Find Them,” created by J.K. Rowling and opening on Nov. 18. A pair of “Wizarding World of Harry Potter” theme parks have opened in the U.S. along with another in Japan.

To celebrate the film’s debut, Warner Bros. Consumer Products will roll out a new program that include a “robust” publishing program, apparel, toys and collectibles, housewares and stationery.

The Licensing Expo will also see the studio  introducing the family-adventure “S.C.O.O.B.,” which will open Sept. 18, 2018. Warner Bros. unveiled plans for the animated film last summer.

More Film

  • Bill Hader Barry

    WGA Awards 2019: Announcing Winners Live

    The 71st annual Writers Guild Awards are underway at dual ceremonies at the Beverly Hilton Hotel in Beverly Hills, Calif. and at the Edison Ballroom in New York City. Chelsea Peretti hosted the West Coast ceremonies while Roy Wood Jr. was the emcee in New York Original screenplay nominees are Alfonso Cuaron’s “Roma”; Adam McKay’s [...]

  • Alita Battle Angel

    Box Office: 'Alita: Battle Angel' No Match for China's 'Wandering Earth' Overseas

    Hollywood movies like “Alita: Battle Angel” and “How to Train Your Dragon: The Hidden World” are doing respectable business overseas, but they’re proving no match for foreign titles at the international box office. The Chinese New Year is bringing in huge business in the Middle Kingdom. China’s sci-fi epic “The Wandering Earth” pulled in a [...]

  • ABA_062_DAU_0060_v0409.87501 – Rosa Salazar stars as

    Box Office: 'Alita: Battle Angel' Wins Dismal President's Day Weekend

    Fox’s sci-fi adventure “Alita: Battle Angel” dominated in North America, but its opening weekend win isn’t leaving the box office with much to celebrate. Tracking services estimate that this will be one of the lowest grossing President’s Day weekends in years. Ticket sales are on pace to be the smallest bounty for the holiday frame [...]

  • Bohemian Rhapsody

    'Bohemian Rhapsody,' 'Marvelous Mrs. Maisel' Among Cinema Audio Society Winners

    Queen biopic “Bohemian Rhapsody” won the Cinema Audio Society’s top prize for sound mixing at Saturday night’s 55th annual CAS Awards. The film is Oscar-nominated for sound mixing this year along with “Black Panther,” “First Man,” “Roma” and “A Star Is Born.” In a surprise over heavy-hitters “Incredibles 2” and “Spider-Man: Into the Spider-Verse,” Wes [...]

  • Oscars Placeholder

    Make-Up and Hair Stylist Guild Applauds Academy's Stance on Airing Every Oscar Winner

    Rowdy boos were followed by triumphant cheers at the Make-Up Artists and Hair Stylists Guild Awards on Saturday in Los Angeles, as the Hollywood union touched on a week of controversy over a reversed decision to hand out four Oscars during the show’s commercial breaks. Hair and makeup was one of the four categories that would [...]

  • Marvelous Mrs Maisel Vice

    'Vice,' 'The Marvelous Mrs. Maisel' Lead Make-Up and Hair Stylists Guild Awards Winners

    Adam McKay’s Dick Cheney biopic “Vice,” starring Oscar nominees Christian Bale, Amy Adams and Sam Rockwell, won two awards at the sixth annual Make-Up and Hair Stylists Guild Awards Saturday night. The film won for best period and/or character makeup as well as special makeup effects. “Mary Queen of Scots” received the prize for period [...]

  • Bette Midler

    Bette Midler to Perform on the Oscars (EXCLUSIVE)

    Bette Midler will perform “The Place Where Lost Things Go” at the Oscar ceremonies on Feb. 24, Variety has learned. Midler, a longtime friend of composer-lyricist Marc Shaiman, will sing the song originally performed by Emily Blunt in “Mary Poppins Returns.” The song, by Shaiman and his lyricist partner Scott Wittman, is one of five [...]

More From Our Brands

Access exclusive content