You will be redirected back to your article in seconds

Warner Bros. Names Blair Rich as President of Worldwide Marketing (EXCLUSIVE)

Blair Rich has been promoted to president of worldwide marketing at Warner Bros., Variety has learned.

In her new post, Rich will oversee the development and execution of all of the studio’s marketing campaigns. Additionally, Rich will have full marketing oversight on releases from its New Line Cinema label as well as all films produced by production partners such as Alcon and Metro-Goldwyn-Mayer.

Rich is praised by insiders on the lot as being sharp, strategic, creative, and known for having strong relationships with both her colleagues, the talent agencies, and the filmmaking community. She will report to Sue Kroll, who just extended her contract this week to continue serving as president of worldwide marketing and distribution.

Rich’s promotion will allow Kroll to focus more on the overarching advertising campaigns and rollouts for the studio’s biggest franchises and in-house brands such as Warner Animation and DC Comics-related films. In her new role, Rich will handle the development and execution of global releases’ creative marketing strategies on a day-to-day basis.

Prior to her promotion, Rich served as executive vice president of worldwide marketing, working on campaigns for the “Harry Potter” films, Christopher Nolan’s “The Dark Knight” trilogy, “The Hobbit” franchise, “Gravity,” and “Argo.” Upcoming projects that she was deeply involved with include “The Legend of Tarzan,” “Suicide Squad,” and “Fantastic Beasts and Where to Find Them.”

Rich’s prior stints include a run as SVP of marketing and creative advertising for the studio’s international film division. She joined Warner Bros. Pictures International as a marketing trainee after graduating from Georgetown University in 1997.

More Film

  • Contract Placeholder Business

    Hollywood Agents Blast Writers Guild Over New Proposals

    The war between the Writers Guild of America and Hollywood agents has escalated as the two sides battle over the rules on how writers are represented. The latest volley emerged Friday from Karen Stuart, president of the Association of Talent Agents, who accused WGA leaders of misleading its members and asserted that the guild leaders [...]

  • Xavier Legrand Custody

    Cesar Awards: Xavier Legrand’s ‘Custody’ Wins Best Film

    Xavier Legrand’s feature debut “Custody,” a tense portrait of a family torn by domestic violence, won best film, actress (for Lea Drucker), and original screenplay at the 44th Cesar Awards, which took place at the Salle Pleyel in Paris. The awards are France’s highest film honors. “Custody,” which marks Legrand’s follow up to his Oscar-nominated [...]

  • Editorial use only. No book cover

    'Crazy Rich Asians,' 'Late Show With Stephen Colbert' Win Publicity Campaign Awards

    Hollywood publicists have selected “Crazy Rich Asians” as the top movie publicity campaign for 2018 and “The Late Show With Stephen Colbert” as the best television campaign. Warner Bros.’ “Crazy Rich Asians” topped the campaigns for Disney’s “Black Panther,” Fox’s “Bohemian Rhapsody,” Paramount’s “A Quiet Place,” Sony’s “Spider-Man: Into the Spider-Verse,” and Universal’s “Halloween” for [...]

  • How the 'Rich Eisen Show' Mixes

    How the 'Rich Eisen Show' Mixes Sports and Showbiz in an Entertaining Mix

    Walking through the El Segundo studio where veteran sportscaster Rich Eisen tapes his daily “Rich Eisen Show,” the sheer density of sports memorabilia is overwhelming — everything from game balls to jerseys, gear, autographs and uncountable photos are crammed onto every inch of wall and desk space. But step into Eisen’s dressing room, and the [...]

  • Tessa Thompson Nnamdi Asomugha

    Tessa Thompson and Nnamdi Asomugha to Star in 'Sylvie'

    Tessa Thompson and Nnamdi Asomugha are set to star in the feature film “Sylvie.” Eugene Ashe has written the screenplay and will direct with production currently underway. The film is described as a love story set in the cool jazz era of New York City in the late 1950’s/early 1960’s. Sylvie (played by Thompson) meets aspiring [...]

  • Night Fury dragon Toothless and Hiccup

    Box Office: 'How to Train Your Dragon 3' Soaring to $50 Million-Plus Launch

    “How to Train Your Dragon: The Hidden World” is soaring toward a $53 million launch weekend at 4,259 North American locations, early estimates showed on Friday. That estimate is well above Universal’s forecast in the $40 million range at 4,259 sites — and ahead of its predecessors, 2010’s “How to Train Your Dragon,” which made [...]

  • Actors With Disabilities Deserve a Hollywood

    Dreaming of a Hollywood Ending for Actors With Disabilities (Guest Column)

    Picture a world in which an actor with a disability wins an Academy Award. Sadly, that storyline remains no more than a Hollywood fantasy. In recent years, the #OscarsSoWhite trending hashtag campaign has shed light on the lack of diversity in the movie industry. Yet ahead of this year’s Oscars on Feb. 24, society’s definition [...]

More From Our Brands

Access exclusive content