Blair Rich has been promoted to president of worldwide marketing at Warner Bros., Variety has learned.

In her new post, Rich will oversee the development and execution of all of the studio’s marketing campaigns. Additionally, Rich will have full marketing oversight on releases from its New Line Cinema label as well as all films produced by production partners such as Alcon and Metro-Goldwyn-Mayer.

Rich is praised by insiders on the lot as being sharp, strategic, creative, and known for having strong relationships with both her colleagues, the talent agencies, and the filmmaking community. She will report to Sue Kroll, who just extended her contract this week to continue serving as president of worldwide marketing and distribution.

Rich’s promotion will allow Kroll to focus more on the overarching advertising campaigns and rollouts for the studio’s biggest franchises and in-house brands such as Warner Animation and DC Comics-related films. In her new role, Rich will handle the development and execution of global releases’ creative marketing strategies on a day-to-day basis.

Prior to her promotion, Rich served as executive vice president of worldwide marketing, working on campaigns for the “Harry Potter” films, Christopher Nolan’s “The Dark Knight” trilogy, “The Hobbit” franchise, “Gravity,” and “Argo.” Upcoming projects that she was deeply involved with include “The Legend of Tarzan,” “Suicide Squad,” and “Fantastic Beasts and Where to Find Them.”

Rich’s prior stints include a run as SVP of marketing and creative advertising for the studio’s international film division. She joined Warner Bros. Pictures International as a marketing trainee after graduating from Georgetown University in 1997.