Stephanie Sperber, former president of partnerships and licensing at Universal Studios, has launched White Space Entertainment as a licensing firm specializing in franchises.
The venture is aimed at aiding intellectual property owners at taking more control of their franchise development and revenue upside. Sperber serves as the Chairman and CEO.
“The entertainment business has changed immensely and it isn’t enough to follow the old rules of franchise development, branding, and licensing to grow both an IP and revenue,” Sperber said. “White Space offers content creators more control to build franchises and opportunity on their terms, while also creating and extending the revenue cycle of a property — all with the singular goal of maximizing the full potential of their brands on a worldwide basis.”
The company already works with several brands including Dr. Seuss, Uglydoll and DR1 drone racing league. White Space’s advisory services currently represents studios Sony, STX and gaming developer Starbreeze.
Sperber oversaw global consumer products and retail for Universal Pictures and NBC Networks, digital gaming, product placement and film promotions world-wide. She oversaw the launch of the game “Despicable Me: Minion Rush” and managed campaigns for “Fast and Furious,” “Jurassic Park” and “Dr. Seuss.”