Ads placed for the live-action/CGI remake of the 1967 Disney animated classic had an estimated media value of $5.78 million through Sunday, for 1,040 national ad airings across 35 networks. Just behind it in second place: Universal’s “The Huntsman: Winter’s War,” which saw 836 national ad airings across 34 networks, with an estimated media value of $5.59 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 04/04/2016 and 04/10/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
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