‘The Jungle Book’ Tops in TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Walt Disney claims the top spot in TV ad spending with “The Jungle Book.”

Ads placed for the live-action/CGI remake of the 1967 Disney animated classic had an estimated media value of $5.78 million through Sunday, for 1,040 national ad airings across 35 networks. Just behind it in second place: Universal’s “The Huntsman: Winter’s War,” which saw 836 national ad airings across 34 networks, with an estimated media value of $5.59 million.

TV ad placements for Universal’s “The Boss” (EMV: $4.93 million), Lionsgate’s “Criminal” ($4.83 million) and Warner Bros.’ “Keanu” ($3.34 million) round out the chart.


Top Movie Commercials by Weekly TV Spend

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$5.78M – The Jungle Book

The Jungle Book
Online Activity: 1.84% within the movie category*
National Airings: 1,040
Networks: 35
Most Spend On: Disney Channel, Disney XD
Creative Versions: 29
Est. Lifetime TV Spend: $19.53M
Studio: Walt Disney Pictures
Started Airing: 02/21/16

$5.59M – The Huntsman: Winter’s War

The Huntsman: Winter's War
Online Activity: 1.66% within the movie category*
National Airings: 836
Networks: 34
Most Spend On: E!, OXYGEN
Creative Versions: 13
Est. Lifetime TV Spend: $17.36M
Studio: Universal Pictures
Started Airing: 02/11/16

$4.93M – The Boss

The Boss
Online Activity: 1.24% within the movie category*
National Airings: 1,053
Networks: 38
Most Spend On: Comedy Central, E!
Creative Versions: 20
Est. Lifetime TV Spend: $20.49M
Studio: Universal Pictures
Started Airing: 02/13/16

$4.83M – Criminal

Online Activity: 0.32% within the movie category*
National Airings: 697
Networks: 30
Most Spend On: History Channel, A&E
Creative Versions: 13
Est. Lifetime TV Spend: $13.51M
Studio: Lionsgate
Started Airing: 03/11/16

$3.34M – Keanu

Online Activity: 0.63% within the movie category*
National Airings: 910
Networks: 36
Most Spend On: Comedy Central, MTV
Creative Versions: 8
Est. Lifetime TV Spend: $7.05M
Studio: Warner Bros.
Started Airing: 03/27/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 04/04/2016 and 04/10/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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