In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Walt Disney claims the top spot in TV ad spending with “The Jungle Book.”
Ads placed for the live-action/CGI remake of the 1967 Disney animated classic had an estimated media value of $5.78 million through Sunday, for 1,040 national ad airings across 35 networks. Just behind it in second place: Universal’s “The Huntsman: Winter’s War,” which saw 836 national ad airings across 34 networks, with an estimated media value of $5.59 million.
TV ad placements for Universal’s “The Boss” (EMV: $4.93 million), Lionsgate’s “Criminal” ($4.83 million) and Warner Bros.’ “Keanu” ($3.34 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 04/04/2016 and 04/10/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
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