In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures reclaims the No. 1 position in TV ad spending with “The Huntsman: Winter’s War.” (It previously held the top spot in our chart two weeks ago.)
Ads placed for the fantasy adventure film had an estimated media value of $5.78 million through Sunday, for 1,201 national ad airings across 39 networks. Just behind it in second place: Disney’s “The Jungle Book,” which saw 1,129 national ad airings across 38 networks, with an estimated media value of $4.9 million.
TV ad placements for Lionsgate’s “Criminal” (EMV: $4.06 million), Marvel’s “Captain America: Civil War” (EMV: $3.95 million) and Open Road’s “Mother’s Day” ($3.0 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 04/11/2016 and 04/17/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.