Radar Pictures CEO Ted Field has signed a production and programming deal with industry veteran Rodney Henry aimed at boosting minority and female participation.
The joint venture, dubbed Protege Media, has the goal of creating quality programming in film, TV and digital media with meaningful minority and female involvement — both in front of and behind the cameras. Henry is CEO of RIM Enterprises.
“Rodney approached me about addressing full minority participation in the industry and saw ‘Oscars So White’ as an opportunity to confront these disparities by using joint ventures between established companies and upstarts,” Field said. “I was excited about the proposition and wanted to also be a part of the solution”
The first project for Protege Media joint venture, backed by third-party financing with technology for virtual reality content, is focusing on the world’s top athletes preparing for and then competing in the Olympics.
Henry was the creator, executive producer and director of Fox Sports “Stars on Stars” series and the “Back in the Day” series on Disney/ESPN. He also founded Protege Shoes and Apparel, which included “Give Back” programs that donated 1 million pair of shoes to needy recipients around the world.
“It’s important for well established companies in the industry to form strategic alliances not only in business but to assure the industry is doing its part in narrowing the diversity gap,” Henry said. “I couldn’t have found a better or more committed partner in Ted to achieve these goals together ”.
Radar has produced and exec produced more than 60 feature films dating back to “Revenge of the Nerds” and including “The Last Samurai,” “Runaway Bride,” “3 Men and a Baby,” “Cocktail,” “Springbreakers” and “Riddick.”