Gravitas Ventures has secured all North American rights to the documentary “The Blackout Experiments,” Variety has learned exclusively.

The film, which premiered at the Midnight section at the Sundance Film Festival, will be released in theaters and on demand on July 8.

Directed by Rich Fox, the documentary focuses on a culture that has embraced fear-seeking, interactive entertainment — an “immersive horror” show individually tailored to play on fears and insecurities, utilizing tactics that can encompass established torture techniques.

Fox follows a group of friends whose experience with Blackout becomes deeply personal, developing into an obsession that hijacks their lives and blurs the line between reality and paranoid fantasy.

“We are thrilled Gravitas Ventures appreciates the film’s unique blend of documentary and horror, and is passionate about releasing ‘The Blackout Experiments’ to as wide an audience as possible,” says Fox.

Dan Fisher, director of acquisitions for Gravitas, said, “We are excited to be working with this team on their film that deftly weaves together compelling nonfiction storytelling with all the scares and tropes of a classic horror.”

Fox’s last documentary, “Tribute,” was discovered and subsequently exec produced by Steven Soderbergh.

In addition to directing, Fox also edited “The Blackout Experiments” which is produced by Kris Curry. Michael J. Pepin served as the director of photography.

The deal was negotiated by Fisher for Gravitas and CAA on behalf of the filmmakers.