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STX Entertainment has tapped veteran executive David Kosse to head the launch of STX International.

Two-year-old STX touted the expansion of its overseas footprint as marking its strategic push into self-distribution of its content. The hiring of Kosse re-teams him with STX Motion Picture Group Chairman Adam Fogelson as both were top executives at Univesral for many years.

Kosse, who is leaving British production company Film4 after two years as film chief, will establish and oversee the new division as president of STX International, effective June 1. He will be reporting to STX Chief Operating Officer Thomas McGrath and overseeing international strategy for the marketing and direct theatrical and multi-platform distribution of STX films worldwide.

Initial plans call for launching direct distribution in the UK and Ireland in 2017. John Friedberg, president of international sales, will report to Kosse from STX’s Burbank headquarters. The international group has already put in place 50 output agreements covering the global market.

STX has released three films so far: “The Gift,” which topped $43 million domestically; “The Boy” with $35 million; and a remake of “The Secret in Their Eyes” with $20 million. Upcoming films include the comedy “Bad Moms,” starring  Mila Kunis, Kristen Bell, Kathryn Hahn, Annie Mumolo, Jada Pinkett-Smith and Christina Applegate; the interplanetary adventure “The Space Between Us,” starring Gary Oldman, Carla Gugino, Asa Butterfield and Britt Robertson; and the upcoming horror film “Bye Bye Man.”

“In 2016, our first full year of operation, we have already scaled to distribute 10 major films worldwide, with plans to expand to 12 in 2017,” said STX President Sophie Watts. “As we continue to grow and execute on industry opportunities, building out STX’s global reach with the best talent and structure is a pillar of STX’s strategy.”

Watts added, “The inauguration of STX International underscores our commitment to managing the content lifecycle of our projects globally to ensure we maximize each opportunity for success. There is no better executive to lead this new initiative than David, an incomparable industry heavyweight – and we’re extremely excited to welcome him to the team.”

STX International will be based in the company’s new London office, which will serve as headquarters for international production, marketing and distribution.

Kosse said, “The way STX is approaching the international piece is refreshing and unlike anything else I’ve seen in the industry. I’m very excited about getting in on the ground floor and helping drive growth at what really is the first global media company that was truly built for the current entertainment landscape. I’ve had the pleasure of working with STX’s leadership team previously and look forward to joining them as they innovate and change the industry.”

A spokeperson for Film4 parent company Channel 4 said Friday, “David Kosse made David Abraham aware of his decision to leave Film4 several months ago and we will be announcing his successor imminently. David leaves on good terms with the organisation and will work on the transition with his successor at Film4 on a consultancy basis until October.”

Kosse launched and built the distribution powerhouse Universal Pictures International, which he headed for almost a decade, during which he oversaw the Bourne, Mummy and Fast and Furious franchises. Before joining Universal, Mr. Kosse established Momentum Pictures in London in 2000, overseeing “Lost in Translation” and “Amelie.”

While at Film4, Kosse was responsible for greenlighting “Room,” which received four Academy Award nominations and won a best actress statue for Brie Larson.

Kosse was an executive producer on “The Theory of Everything.” Prior to working at Universal, he was a marketing executive at PolyGram Filmed Entertainment after beginning his career at Ogilvy and Mather.