Dwight Caines, president of domestic theatrical marketing, made the announcement Wednesday.
Cohen will report to Jeffrey Godsick who recently joined the studio as executive VP of worldwide partnerships. In this newly created role, she will develop national promotion strategies, ensuring that they are embedded throughout each film’s theatrical marketing campaign.
“Stephanie is the perfect addition to our team as we look to expand opportunities to connect top global brands with our films,” said Godsick “I know she will drive innovative and creative partnerships that have the power to play a key role in the marketing of a movie.”
Sony’s major titles for 2017 include “Spider-Man: Homecoming,” “Barbie,” “Smurfs: The Lost Village” and “Jumanji.”
Cohen served as Disney’s director of global partnerships and promotions. She previously worked as VP of global partnerships at Marvel Studios and held earlier roles at Davie Brown Entertainment and Universal Studios.