In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending with “Sing” for the second week in a row.
Ads placed for the animated film had an estimated media value of $13.08 million through Sunday for 2,727 national ad airings across 72 networks. (Spend figures are based on estimates generated from Dec. 12 through 18. Estimates may be updated after the chart is posted as new information becomes available.)
Universal spent the most on airings on NBC and CBS, and in particular on airings during NFL Football and “The Voice.” Behind it in second place: Columbia Pictures’ “Passengers,” which saw 1,271 national ad airings across 40 networks, with an estimated media value of $6.77 million.
TV ad placements for “Assassin’s Creed” (EMV: $5.71 million), “Why Him?” ($5.66 million) and “” ($5.51 million), all from Twentieth Century Fox, round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 12/12/2016 and 12/18/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.