Universal Pictures has promoted Simon Hewlett, its exec VP of international marketing, to the newly created post of president of international marketing.

Hewlett reports to Universal’s president of worldwide marketing Josh Goldstine. He will remain in London.

Hewlett will continue to serve under the president of international distribution, Duncan Clark. He will execute the studio’s international marketing strategies and oversee creative development, research and strategy development, media planning, digital marketing, promotions and partnerships.

Hewlett also oversees the London and Los Angeles-based international publicity teams, while fostering a close working relationship with the domestic theatrical team, the international home entertainment team and television distribution teams. His marketing group has worked on films in the Jurassic World, Fast & Furious, Bourne, Fifty Shades of Grey, Despicable Me and Bridget Jones’s franchises.

“Since he began with Universal a decade ago, Simon has been an integral part of the significant growth of the studio’s international box office,” Goldstine said. “He has helped shepherd some of our highest-grossing and most iconic films to date, and we celebrate this exciting new chapter in an invaluable partnership. Simon is a terrific marketing executive. He and his team have become a formidable force for the international organization.”

Hewlett joined Universal Pictures in 2006 as managing director, and was responsible for building a new U.K. and Ireland theatrical distribution team and surpassed the “Titanic” box-office record in the U.K. with “Mamma Mia!”

Hewlett previously worked at Twentieth Century Fox as the U.K. Marketing Director, before becoming the U.K. Managing Director. In this role, he worked on “Star Wars: Episodes I, II and III” as well as “Fight Club,” “Moulin Rouge!,” “Ice Age” and films in the Bond series.