LaBeouf teamed with Nastja Säde Rönkkö and Luke Turner for the venture, which includes him tweeting out the GPS coordinates of his location. From there, fans can pick him and his team up, and take them on a journey of their choosing.
The “Transformers” star told Vice that the project was about “making friends” and “finding meaning” in life, according to Time.
On his first destination in Colorado, five fans joined LaBeouf for a free lunch at Oskar Blues, a microbrewery in Lyons, Colo. “He was talking about his upbringing and how he was raised by a single mother,” fan Brandon Glanton told Time.
“To have everyone sitting down there, having lunch with him, it was so cool that he was so receiving. He was more humble than you can ever imagine,” Glanton added.
The project is commissioned by the Boulder Museum of Contemporary Art as part of the Finnish Institute in London and MediaLive 2016, according to the #TakeMeAnywhere Website. The project is also supported by Frame Contemporary Art Finland and Vice.
LaBeouf is no stranger to performance projects. His most recent ventures include #ELEVATE, in which he live-streaming a 24-hour elevator ride in Oxford, England, and #AllMyMovies, in which he live-streaming himself watching all of his films.
— Shia LaBeouf (@thecampaignbook) May 23, 2016