×
You will be redirected back to your article in seconds

SXSW: Seth Rogen’s ‘Sausage Party’ Is the R-Rated ‘Inside Out’

Many films have screened at South by Southwest as “a work in progress” — such as last year’s “Trainwreck” or 2014’s “Neighbors.” But when Seth Rogen took the stage at the Paramount Theatre on Tuesday night, he stressed just how unfinished his new animated movie “Sausage Party” would be. “There’s s— that’s drawn by hand,” Rogen said. “You’re truly seeing something that no will ever get to see in the world.”

Even though it wasn’t complete, “Sausage Party” still received the most rapturous applause and laughter at this year’s SXSW. The raunchy, subversive comedy screened like an R-rated “Toy Story” set in a grocery set with baked (in more ways than one) goods and other edibles.

The hero of this story is a sausage named Frank (Rogen) who is smitten by his neighborhood hot dog bun (Kristen Wiig). But after a supermarket accident displaces the two star-crossed lovers (and their foodie companions), “Sausage Party” turns into an R-rated trek home. The movie features Disney-worthy voice performances (if Mickey Mouse scrubbed their mouths out with soap) by Salma Hayek, James Franco, Jonah Hill and Edward Norton, who channels Woody Allen’s New York Jewish timbre to portray a bagel.

In a post-screening Q&A, Rogen said he’d been trying to make “Sausage Party” for eight years, but most studios were too nervous to take a bet on it. “It was finding someone to agree to say, ‘Yes, I will give you money to make that movie,’” Rogen said. “That was really hard.” He finally was able to get the project off the ground — with directors Greg Tiernan and Conrad Vernon — when Annapurna’s Megan Ellison agreed to finance it.

Many of the answers hurled at the audience had the crowd in Austin roaring. When asked if the MPAA had seen “Sausage Party,” Rogen shot back: “We did. You can show food f—, that’s what we learned from this process.” He explained that Norton wanted to sound so similar to Allen, that viewers wouldn’t guess it wasn’t him. “Woody Allen could sue us probably,” Rogen said. As for lessons in telling the story, Rogen’s co-writer Evan Goldberg told the crowd: “Everyone should f— everyone.” That prompted Rogen to instruct the audience to disrobe right there.

Rogen added that his desire to tell the story came from a simple place, as a fan of cartoons growing up. “We would look at what animated movies did,” he said. “People project emotions on things around them — onto their toys, onto their cars, onto their pets. That’s what Pixar has done for the last 20 years. We thought what would it be like if our food had feelings. We very quickly realized that would be f—ed up, because we eat it.”

“Sausage Party,” which is scheduled for a Aug. 12 release from Sony Pictures Entertainment, could be a sleeper hit of the summer. But the film will need to be completed first: there are still weeks of lighting and animation left, and then composer Alan Menken will take a shot at the score. Rogen had previously come to SXSW with “Neighbors” and “Knocked Up,” and he said it was worth scrambling to get his very rough cut here, just so that Austin would be the film’s unofficial premiere. “It’s the only festival that treats comedy even remotely equal to the other genres,” Rogen said. “I’m thrilled to be showing it to you guys.”

Watch the NSFW trailer below:

More Film

  • Viacom Networks

    Federico Cuervo to Head New Management Structure at Viacom International Studios

    Viacom International Media Networks (VIMN) –Americas has announced a new management structure for its fast-expanding Viacom International Studios (VIS) which will see Federico Cuervo filling the role of senior vice president-head of VIS, reporting to Darío Turovelzky, newly named SVP of global contents at VIMN Americas. Turovelzky remains co-chief of VIMN. Under the new structure, [...]

  • Berlin: Edko Films Picks up Zhang

    Berlin: Edko Films Picks up Zhang Yimou’s ‘One Second’

    Hong Kong studio Edko Films has picked up international rights to “One Second,” the newest movie by top Chinese director Zhang Yimou. The film will have its world premiere in competition in Berlin, it was announced this week. “One Second” is pitched as Zhang’s personal love letter to cinema, and as a return to his [...]

  • Sygeplejeskolen sc 205

    Claudia Boderke, Lars Mering Talk SF Studios ‘The New Nurses,’

    The inevitable comparison for SF Studios’ “The New Nurses,” at least from a Danish broadcast perspective, is “Something’s Rockin,’” another 2018 TV 2 Charlie show which was retro but forward-looking. “Something’s Rockin’” described the birth of an independent radio with culture in Denmark. Produced by SF Studios’ Senia Dremstrup (“Norskov”),  “The New Nurses” talks cleverly [...]

  • Robert Redford

    Robert Redford to Receive Honorary Cesar Award

    Legendary American actor and director Robert Redford is set to receive an honorary Cesar award, France’s equivalent of the Oscars, at the 44th annual César ceremony, which will take place on Feb. 22 in Paris. “An iconic actor, an exceptional director, a passionate producer, founder and president of Sundance, the most revered festival of independent [...]

  • Goteborg: Co-writer Hakan Lindhe on Viaplay’s

    Co-Writer Hakan Lindhe on Politics, Image in Viaplay’s ‘The Inner Circle’

    David Ehrling, Sweden’s Minister for Enterprise, who is tipped to be its next Prime Minister, spends a lot of the time in Sweden’s “The Inner Circle” not preparing his speeches, or in impassioned discussion of key political issues, but staring into the mirror, rain checking on his strong-jawed image. He spends much of his enterprise, [...]

  • 'Invisibles' Director Louis-Julien Petit On His

    'Invisibles' Director Louis-Julien Petit on his Socially-Minded Smash

    PARIS —  Far from a dumping ground, the months of January and February have become synonymous in France with the kinds of highly polished crowd-pleasing comedies that dominate the annual box-office. This year is no exception, only nestled among the likely blockbusters “Serial Bad Weddings 2” and “City Hunter” is Louis-Julien Petit’s socially minded dramedy [...]

  • "The Continent," directed by Chinese racer

    Alibaba Pictures Buys Into Chinese Director Han Han's Film Studio

    Alibaba Pictures confirmed that it has invested an undisclosed amount in Chinese celebrity blogger-turned-film director Han Han’s Shanghai Tingdong Film. Han’s upcoming “Pegasus” is one of the most anticipated films of the year in China. Alibaba Pictures, part of e-commerce giant Alibaba, is now the second-largest stakeholder in Tingdong. It has a 13.1% stake, according to Chinese [...]

More From Our Brands

Access exclusive content