Seth Rogen and Evan Goldberg are in talks to produce a live-action adaptation of “Where’s Waldo?” for MGM through their Point Grey banner, sources confirm to Variety.

James Weaver will also produce. Insiders say the deal-making has only just begun.

Classic Media, which was acquired by DreamWorks Animation in 2012, owns the franchise rights to the books and will work with MGM on production.

The bespectacled young man with a proclivity for red-and-white stripes was created by English illustrator Martin Hanford in 1987. A publishing hit with more than 55 million books sold worldwide, “Where’s Waldo?” books are available in more than 38 countries and have been translated into more than 30 languages. “Where’s Waldo?” has also been spotted in gaming, selling more than 4.6 million apps for iPhone and iPad.

Kyle Hunter and Ariel Shaffir, who both worked on the screenplay for the Rogen comedy “The Night Before,” will be charged with adapting the character.

Point Grey just wrapped production on the James Franco-directed “The Disaster Artist,” and the production company’s upcoming feature “Neighbors 2: Sorority Rising” will hit theaters this May.

Rogen and Goldberg are repped by UTA and Felker Toczek Suddleson Abramson. The news was first reported by Deadline Hollywood.